All together now
Lucy HandleyTraining together as a team offers benefits to learners, a faster pace of development and more efficient ways to introduce new ideas to the workplace.
Creating a recipe for a strong, successful team
Lucy HandleyLeading marketers share their thoughts on getting the most from their team members, building on innate management ability with training and coping with the recession.
Look outwards to step up
Lucy HandleyGaining experience outside the marketing department for a broader understanding of business is not just good practice, it is essential to boost career prospects.
The personal touches for career success
Lucy HandleyTwo marketers involved in the Marketing Academy share their tips and strategies for career success, from never leaving home without a notebook to constantly keeping sight of customer research and always making sure they have built in a bit of ‘me time’.
Managing a marketing career is academic
Lucy HandleyThere is no substitute for grabbing your career with both hands and being in control of your own destiny. Mentors from The Marketing Academy talk through their tips for success.
What makes women spill the beans?
Lucy HandleyNew research examines what prompts women to recommend products and which media channels they prefer.
Looking through the page into the material world
Lucy HandleyAugmented reality is beginning to move on from being just an added-value tool for users to one that also brings commercial benefits for publishers and brands.
The responsible way to boost your career
Lucy HandleySherilyn ShackellFounderThe Marketing Academy Who’s responsible for your career development? Well, put simply – you are. The Marketing Academy is delighted to collaborate with Marketing Week to bring you this supplement on career development. The start of a new year never fails to spark a flurry of marketers evaluating their levels of job satisfaction, reassessing […]
Salary survey 2013: The full analysis
Lucy HandleyThe economic downturn continues to have a negative effect on salaries and promotions but there are other ways to keep employees happy.
Promotion pioneers keep the classics to hand
Lucy HandleyA careful blend of new and traditional techniques is being used by innovative marketers when thinking about promotions.
What brands can learn from Burberry and Beckham
Lucy HandleyRomeo Beckham – Victoria and David’s 10-year-old son – has been revealed as the star of Burberry’s spring/summer 2013 advertising campaign, generating much excitement. But what can non-luxury brands, without the profile or cash of Burberry, learn from this?
Better outcomes from inbound marketing
Lucy HandleyRevealing the latest thinking behind inbound marketing, Morag Cuddeford-Jones examines how best to maximise customer contact to promote satisfaction and business returns.
If you share, you care
Lucy HandleyGovernment intervention, the massive popularity of apps and cloud computing are ushering in a new era of data sharing – which could finally put an end to every marketer’s nightmare, the ‘opt out’.
The sound of the crowd
Lucy HandleyMaking it big in the music industry involves being heard not just on the radio but on a range of different platforms.
Would you do your washing in a car park?
Lucy HandleyUK company Photo-Me is installing duvet washers in supermarkets – but will this be a recession busting idea or a gimmick that doesn’t work?