Lucy Handley

Features Writer

Lucy Handley

Mobile is the name of the game

Lucy Handley

Retailers are seeing an increase in people shopping via their smartphones, three-year-olds are using iPads and Google says it has a mobile-first strategy – not even a digital-first one.

sex

Sex… does it still sell?

Lucy Handley

Debate over the use of sexual imagery in marketing has been reignited by – of all people – a ham maker and the National Trust. Lucy Handley looks at what counts as justified use of provocative advertising, as the regulator promises not to shy away from tightening up the rules.

rip

Rip up your marketing plans

Lucy Handley

Does your brand need to perform the business equivalent of a U-turn? Lucy Handley gets advice from senior marketers on how to succeed in steering your strategy along a higher performing route.