You might think that people would understand the idea that many new TV sets on the market can also be connected to the internet, but research seen by Marketing Week shows that few people know what smart TVs can actually do.
New mothers are more likely than the rest of the population to look for deals and advice on mobile websites, according to research seen by Marketing Week, which also reveals they have been known to use shopping trips as a way to escape the kids.
Nestlé is developing an internal social network to “crowdsource” innovation ideas from employees across the world.
Christoph Michalski talks about marketing its products – including Bodyform, Plenty and Cushelle in the UK – in 100 markets around the world, as well as SCA as a corporate brand.
Senior marketers that started their careers before the dawn of the digital must work harder to keep abreast of digital advancements or they risk being bypassed by younger colleagues, according to the top marketer at Velvet and Bodyform owner SCA.
Marketers must be careful of acting “like kids in a candy store” by rushing to invest in digital marketing tools that are not appropriate for their business, according to the CMO of Colgate-Palmolive.
Many people don’t know what smart TVs can do for them, according to research seen by Marketing Week. Marketers must explain the benefits of interactive sets to improve take-up.
Chief executives must act like a brand director and be “obsessed with the brand” or they risk damaging the growth of their companies, according to former Vodafone and Coca-Cola marketer David Wheldon.
New research shows that tablet computer owners buy and use more functional apps to help them with business and finance than they do gaming and social apps. They are also likely to use their devices at the same time as they watch TV.
Computer maker Lenovo has created a product development unit within its marketing team as part of a shift in strategy that puts consumers at the centre of its innovation strategy.
Jim Stikeleather is chief innovation officer at Dell. Lucy Handley speaks to him about managing data in a large business, how to make the most out of data produced by social media, and cyber crime.
Some say Nike was the first, but now the practice of eliminating the brand name from products or marketing activity is becoming a popular way for companies to differentiate themselves or extend their business.
People expect a brand to respond to both complaints and positive feedback posted online, and it is Facebook rather than Twitter where they prefer the line of communication to be, says exclusive research.
KMI brands has been called ‘a boutique P&G’. Lucy Handley talks to chief executive Herbie Dayal about managing its property of brands.
Some of the world’s biggest companies are taking steps to protect their position in the market by embracing the culture of innovation and entrepreneurialism that allows small start-ups to thrive.