Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Scotland has a poor reputation for diet, but research seen by Marketing Week reveals that consumers north of the border are putting a higher percentage of healthy produce in their shopping baskets than the rest of Britain.
Georges-Edouard Dias, senior vice-president, digital business at L’Oréal, speaks to Lucy Handley about the importance of digital marketing and social media in reaching different markets around the globe.
Mystery shopping is heading in a new direction as company leaders don disguises and assume false names to get the inside story on their brand from staff on the shopfloor.
Spar MD Debbie Robinson explains the key trends and challenges for the symbol group in Olympic year
Ken McMeikan, the chief executive of Greggs, says in this week’s cover story that one way to save the high street is for shops to be so exciting and have such brilliant service, that people buy from them there and then, rather than online or with a competitor. He says: “If people can buy goods […]
Greggs is the UK’s largest food brand, with more shops than McDonald’s, Costa or Subway. Wearing his chief executive’s hat, Ken McMeikan tells Lucy Handley about how he is using customer feedback to expand the chain.
As major multiples enter the booming convenience store market, established corner shop operators are stepping up their efforts to meet higher expectations.
Most marketers will spend more on social media this year than last, yet few claim to know what they really get for their money. In response, the CIM is creating a testing ground with benchmarks for the industry to measure and share campaign success. Here, brands kick off the dialogue with their own experiences.
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.
Marketers have attacked plans for new rules which may force them to gain more explicit consent from people to use their data for campaigns. But could tighter regulation mean that messages are better targeted and therefore more effective? The European Commission proposes that companies will have to tell consumers ‘clearly, understandably and transparently’ how their […]
Retailers hoping to increase online sales need to develop CRM systems that are able to respond quickly to customer queries and keep a one-to-one dialogue going.
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Five insight experts tell Lucy Handley their high points from last year and their plans for this – including coping with a budget squeeze – and the skill to getting better results from research