Judith Denby, Krispy Kreme UK’s chief marketing officer, has an uphill struggle keeping a ‘treat’ brand in the mind of consumers who may visit just twice a year. But, she tells Lucy Handley, that’s what ‘friends’ are for.
Champagne brand Nicolas Feuillatte is a relative newcomer to the world of bubbly but this allows it to “break the rules” of luxury marketing. Marketing Week caught up with the Nicolas Feuillatte team of Caroline Defaut (CD), marketing and communications director and David Henault (DH), new cellar manager for this Q&A. Marketing Week (MW): Nicolas […]
Are you giving away the baby? Companies are handing over their most precious asset, their brand, by entrusting external managers with specialist knowlege of those sectors to take control of their commercial diversifications. Will it pay off?
Brands popular with baby boomers are using the similarities in attitudes the generation has with a younger demographic to market their products and services across a wider age range.
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Making the waste and recycling industry seem a desirable one to work in might present itself as an impossible task, but Veolia Environmental Services is making this happen.
L’Oreal is planning to ramp up its use of geo-location apps as part of a strategy to target time poor baby boomers.
Research seen by Marketing Week reveals official recognition of the health claims made by functional food brands offers marketers a real opportunity to grow a category dogged by consumer cynicism. Functional foods – products with ingredients added for extra health benefits – are predicted to be worth £1.07bn annually in the UK by 2016, according […]
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Customer service is a vital element for brand loyalty and part of this is making it as easy as possible for consumers to find answers to their questions. Collecting data from interactions can help smooth the process
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Kerry Taylor, director of television, senior vice president content and creative, MTV UK & Ireland explains how the brand extends its reach beyond music and the TV screen
Research commissioned by Marketing Week shows people welcome calorie and nutritional content on fast food good news for brands wanting to help stem ’the tide of obesity’. But their stance must be informative, not preachy.
Do you want to know an open secret? Marketers who prefer an all-singing, all-dancing creative would do better to focus on making DM relevant to their target audience, according to an annual study seen by Marketing Week.