Direct mail is driving me mad
Lucy HandleyLucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
The brands that run rings around their rivals
Lucy HandleyThis year’s list of the top 100 brands for customer experience, shown exclusively to Marketing Week by Nunwood, highlights the rise of smart consumer and smart retailer. Great customer service is the ultimate brand experience. Consumers on the receiving end of a positive retail experience may spend more than they intend, come back for more […]
New British Airways ads lack the tingle factor
Lucy HandleyLucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic
High Street
Lucy HandleyLucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Risky Marketers
Lucy HandleyLucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Why The Big Issue brand needs a rethink
Lucy HandleyLucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
One man, one vision
Lucy HandleyAamir Ahmad, managing director, furniture designer and data guru at interiors chain Dwell, explains how the firm’s focus on maintaining a single customer view has been key to its growth. MW: You are the managing director at Dwell but you also built the brand’s data systems and even design products. Can you explain? Aamir Ahmad […]
How a digital focus will help ESPN prove it is a worthy UK contender
Lucy HandleyESPN International’s head of digital media Tom Gleeson and ad sales chief Alan Fagan present the sports broadcaster’s plans for gaining ground in the UK against major players Sky and the BBC, and using interactive elements to up the stakes. MW: Tom Gleeson, as vice-president of digital media for ESPN International, you look after the […]
Brands need to spread a little low-cost happiness
Lucy HandleyMoney can’t buy 25-year-olds as much pleasure as it could in the 1980s, according to a study seen by Marketing Week. But brands can restore the feelgood factor by promoting sociability. Young adults are desirable targets for marketers because their salaries have not yet been claimed by mortgages or children. But according to a new […]
Morrisons as an educator
Lucy HandleyExplore our five-step guide to retail survival, here Find out how Aurora Fashions is using Marketing Week’s advice to repair cracks in retail strategy, here Morrisons announced last month that it is to fund university places for up to 1,000 students a year, with the idea that they will become company managers. The supermarket’s HR […]
Roll up for brand bundling
Lucy HandleyBig business buys into brand bundling: a new strategy of collectively marketing products in the same category is allowing brands to both make their advertising budgets stretch further and leverage their competitive egde.
Q&A: Rob Grimshaw, managing director, FT.com
Lucy HandleyA fearless FT pushes ahead in the changing media environment. The FT.com’s managing director Rob Grimshaw talks to Lucy Handley about its major internal cultural shift to take on digital challenges, the trials of turning visitors into subscribers and moving into apps without Apple. Marketing Week (MW): FT.com has 3.7 million registered users but just […]
Two new TV studies could offer clarity for brands
Lucy HandleyThe online world is gradually embracing the idea that more people will be accessing the internet through their mobile devices rather than on desktop computers in a few short years. Google says it has a ’mobile first’ strategy, FT.com is working hard to make its new web app available on various types of mobile device […]
Making it to the top
Lucy HandleySix chief executives who started their careers in the marketing department lay out a five-step plan marketers should follow if they want to reach the top of the corporate ladder.