View the full infographic here. A third of consumers are less likely to deal with Scottish companies if the UK splits, meaning that brands should put contingency plans in place now.
The Data Professional of the Year talks about data security and quality, choosing the right tech and how she won her award.
As the holy grail of data-driven marketing the single customer view is not easy to achieve, but with many brands having now invested in building one, are they seeing any returns?
Field and experiential marketing can be costly but if a brand gets it right, it can reap the rewards.
Novel formats, more premium sites and a burst of creative thinking are generating a new breed of out-of-home advertising.
Consumers are turning to digital devices in all aspects of their lives and education is the latest area to turn to technology to reach them, an industry forecast to be worth $60bn by 2018.
Trust in companies’ ability to keep personal data secure is at a 10-year low, so what can brands do to recover public confidence?
News today that retailers are experimenting with proximity marketing technology beacons is exciting but adds another layer of data that marketers must be very careful with. Beacons are small widgets that interact with a smartphone’s Bluetooth technology and can pinpoint where someone is within about three or four feet, ‘waking up’ a relevant app and […]
Advertising Week Europe 2014: Producing native content and programmatic buying are the two biggest growth areas for WPP – and therefore for brands – according to Sir Martin Sorrell, whose business manages $75bn of media across the world.
Retailers are adopting new digital channels at an astonishing pace – but for some consumers, that still isn’t fast enough.
Advertisement feature Consistent, creative and innovative brand experiences are a recipe for B2B and B2C success, says Damian Clarke.
Download the full infographic here
Download the full infographic here
The year so far seems to have brought with it an air of quiet confidence. The latest Bellwether report, released in January, predicts that in 2014 the UK will return to pre-recession confidence, as marketers raised their budgets for a fifth quarter in a row during the final three months of 2013.
Marketing Week and IDM research shows the strategic importance of training to optimise business performance.