Lucy Handley

Features Writer

perfect view

Finding the perfect view

Lucy Handley

As the holy grail of data-driven marketing the single customer view is not easy to achieve, but with many brands having now invested in building one, are they seeing any returns?

Lucy Handley

Brands must avoid ‘beacon spam’ to gain people’s trust

Lucy Handley

News today that retailers are experimenting with proximity marketing technology beacons is exciting but adds another layer of data that marketers must be very careful with. Beacons are small widgets that interact with a smartphone’s Bluetooth technology and can pinpoint where someone is within about three or four feet, ‘waking up’ a relevant app and […]

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