Waitrose marketing director Rupert Thomas says the supermarket’s vow to match Tesco prices on a 1000 branded goods is about varying its message to push price in addition to its quality credentials.
Publisher Condé Nast is to launch iPad apps for Vogue and Wired in the UK in November.
Brands wishing to take their social media strategies a stage further must tailor their approach towards hardcore advocates – and make transactional websites easier to reach – according to research seen exclusively by Marketing Week.
New research suggests brands need to take the lead in a healthy food drive, as health minister Andrew Lansley announces plans to reduce public spending on the Change4Life campaign.
McDonald’s has demonstrated that it values the worth of its marketers. The fast food chain has promoted its marketing chief for the UK and northern Europe to chief executive for the same region. At the same time, Steven Easterbrook has swapped his chief executive role for the newly creative title of global chief brand officer, […]
Lucy Handley, author of this week’s cover feature on paywalls, argues that is in all publishers’ interest to charge for content, but everyone must take the plunge for it work. Reports of News International titles The Sun and News of The World going behind a paywall in October to join Times Online broke just as […]
Marketing Week goes behind laboratory doors, where media owners are conducting a series of experiments to discover a formula that aims to create a business plan that is financially secure.
Web-based technology has added spice to the mix of marketing channels, as brands get a taste for direct engagement with their consumers.
Marketing chiefs and professional development specialists answer questions about the current role and possible future trends of staff training programmes in their business.
They grew up aspiring to own cool brands, and now the latest generation of tech-savvy 30-somethings is having fun flexing its financial muscle.
Cinema has managed to buck the trend of consumer cutbacks during this recession, but challenges still lie ahead which the industry could overcome by broadening its appeal beyond the core youth audience.
Marketing Week’s Lucy Handley gives her thoughts on what makes a great marketing leader after speaking to some of the UK’s biggest brand chiefs for her feature on marketing leadership. Thinking about the customer, having a good head for figures and focusing on insight and single-minded propositions are the ways marketers get to the top. […]
Brand Learning worked with leadership coach Steve Radcliffe to suggest three areas which marketers must master to become leaders.
What qualities do marketers need to reach the top and have the ear of the CEO? Research among some of the UK’s most senior marketers identifies the traits that separate the best from the rest and which secure a key role in shaping business strategy.
Tax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems.