The sweet smell of brand success
Lucy HandleyCompanies that can train staff in their values and mission will motivate all employees and ultimately bring business success.
Training people in data capture and use
Lucy HandleyAs brands invest in tools to process huge amounts of data quickly, in-house training is seen as the best way to teach marketers to retrieve and interpret that information
Take the right course of action
Lucy HandleyThe pace of change, especially in digital technologies, means marketers must update their skills on a regular basis.
Fake vouchers and how to avoid fraud
Lucy HandleyVouchers and coupons give customers key incentives to develop their interest in a brand but as the appeal of the marketing lever rises so do the stakes around misuse, counterfeiting and scams.
The secrets of being a happy brand
Lucy HandleyA new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.
Mothers and brand loyalty
Lucy HandleyClick here to see a bigger version of the infographic above
Success begins with first impressions
Lucy HandleyGain credibility at a new company by listening, learning, planning ahead and building strong relations in the first three months.
Climb the steps to great leadership
Lucy HandleyTwo marketers involved with The Marketeting Academy’s fellowship share their tips for senior success and discuss how to become a CEO.
Sideway steps can boost your career
Lucy HandleyTaking career gambles by moving to roles outside of marketing can pay off as new found skills can help gain future marketing positions.
“Take a few risks. Being a bit scared is a good thing”
Lucy HandleyOver the past few years, I have met with many chief executives, chief marketing officers and business leaders to discuss the subject of talent and career development…
Travel: A marketer’s guide to the modern traveller
Lucy HandleyClick here for a bigger version of the infographic above
Sprinkling the magic all over the show
Lucy HandleyHow are exhibitions and events evolving in the digital age and what can brands do to convert more leads into sales at trade fairs or consumer shows?
Unlocking long-term benefits in an instant
Lucy HandleyReal-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?
First impressions: How to introduce marketing
Lucy HandleyAmanda Jobbins (pictured above) is FTSE 100 company Sage Group’s first CMO. She tells Lucy Handley how she brought marketing to the business and aims to make it a strategic part of the company.
The marketing trends for 2014 part one
Lucy HandleyThis year may have been billed as ‘empty 13’, but consistent innovation and digital development coupled with the hoped-for improved economic outlook have created a wealth of opportunity for marketers, and 2014 promises to be just as exciting.