Lucy Handley

Features Writer

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Fake vouchers and how to avoid fraud

Lucy Handley

Vouchers and coupons give customers key incentives to develop their interest in a brand but as the appeal of the marketing lever rises so do the stakes around misuse, counterfeiting and scams.

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The marketing trends for 2014 part one

Lucy Handley

This year may have been billed as ‘empty 13’, but consistent innovation and digital development coupled with the hoped-for improved economic outlook have created a wealth of opportunity for marketers, and 2014 promises to be just as exciting.

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