Lucy Handley

Features Writer

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Marketing the Disney way

Lucy Handley

As chief marketing officer at The Walt Disney Company EMEA and general manager for Disney Channels, Tricia Wilber is the ultimate multi-tasker, bringing the different strands of the business on to the same page, while responding to cultural change and not being afraid to take risks.

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Content culture

Lucy Handley

Content marketing has become an essential ingredient in the marketing mix as brands seek to deepen relationships with their consumers and promote their own story. 

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