A year ago this week, the nation was celebrating after the end of the Olympics, when London and the rest of the country amazed the world with a Games that was superbly organised and brilliantly exciting. Team GB had won 65 medals – including 29 gold –and the closing ceremony had been watched by 750 million people globally.
On Monday (12 August), Tesco will open its revamped Watford store, the latest in its push to get the nation to spend more time – and therefore more money – in its shops. People can go to a yoga class, shop in the F&F boutique, get their nails done for a fiver and then take their kids for lunch at the in-store Giraffe cafe.
Marketing Week Brand of the Year Sainsbury’s has been on a high after 2012, its ‘year like no other’. Learn how it intends to maintain momentum to stay ahead.
The Amira Foods chief plans to transform the commodity-led rice market by introducing attributes such as taste, quality and sustainability.
Some businesses might not know their customers as well as they thought, according to figures from eBay out this week.
Some companies have a fixed ‘way of marketing’ that fits company philosophy to guide employee decision-making and protect the brand, but there are challenges to overcome before such a strategy can be effective.
Brands are finding that the most effective product and identity designs are those created to meet customer rather than industry needs, a trend that is being replicated online.
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It’s easy to see technology as a threat to bricks-and-mortar retailers. But innovation is proving the saviour of in-store implementation, says Chris Langford of CJ Services.
Ken Copson of kenretail explains how going shopping forms an important part of the agency’s approach to retail marketing.
Neil Caldwell of CyberSource outlines the expectations customers now have of ecommerce and gives his tips on how to meet them.
As it reaches its 21st birthday, executives from the retailer discuss changing purchase patterns, social media and the benefits of being part of a global set-up.
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Conducting market research via internet-connected devices can give brands more accurate and beneficial data than traditional focus groups
Half the UK population are active gamers and the number of hours played has gone up 20 per cent. But with console play declining and mobile gaming on the rise, how can marketers make the most of this £45bn global market?