Lucy Handley

Features Writer

Lucy Handley

Creativity is key to including customers of all abilities

Lucy Handley

A year ago this week, the nation was celebrating after the end of the Olympics, when London and the rest of the country amazed the world with a Games that was superbly organised and brilliantly exciting. Team GB had won 65 medals – including 29 gold –and the closing ceremony had been watched by 750 million people globally.

Lucy Handley

The Tesco Way of Life may be coming to a town near you

Lucy Handley

On Monday (12 August), Tesco will open its revamped Watford store, the latest in its push to get the nation to spend more time – and therefore more money – in its shops. People can go to a yoga class, shop in the F&F boutique, get their nails done for a fiver and then take their kids for lunch at the in-store Giraffe cafe.

GameOn-FullWidth

Game on

Lucy Handley

Half the UK population are active gamers and the number of hours played has gone up 20 per cent. But with console play declining and mobile gaming on the rise, how can marketers make the most of this £45bn global market?

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