Marks and Spencer has reported its eighth consecutive quarterly fall in clothing and non-food sales in the past few months – on a like-for-like basis. It needs to stick its neck out and make clothes that are expensive, like its food.
Finding the right mentor can give a valuable new perspective on your career development.
Whether it is a CIM diploma or an MBA you invest your time and money into, a further qualification can bring big career benefits.
As chief marketing officer at the UK’s second largest supermarket Asda, Stephen Smith is changing the retailer’s marketing from its functional focus to one that will help its every day low prices message hit home in a market currently mired in a price war.
Diageo’s Syl Saller officially takes up the role of chief marketing officer on 1 July, from her current position as global innovation director, joining new chief executive Ivan Menezes on the same day. Marketing Week caught up with her at the Cannes Lions International Festival of Creativity.
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Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men.
Ahead of his presentation at Marketing Week Live 2013 Avios insight chief Adrian Hado discusses customer behaviour and loyalty
CEO of ASmallWorld, the exclusive invitation only online club loved by celebrities, talks about how her career trajectory is helping her to rebrand the network.
Weekend festivals are no longer the preserve of the young, in fact brands are reaching people in their 30s and families with cash to spend.
Once the leader of the mobile market, BlackBerry’s failure to change with consumer demand saw it lose its dominance. Now it is back with a new strategic plan and a leadership team that believes the company can return to the top.
In an online world that is becoming more complex, brands using digital analytics need to move away from device-dependent to user-centric strategies.
If a company had a mission to make ‘the world’s daily habits more inspiring and entertaining’, what would you say that means and would you know which business it referred to?
Market segmentation can be crucial in establishing a brand identity and developing new products but marketers warn that customer divisions should be fluid to account for changes in behaviour.