Lucy Handley

Features Writer

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Asda: creating brand personality

Lucy Handley

As chief marketing officer at the UK’s second largest supermarket Asda, Stephen Smith is changing the retailer’s marketing from its functional focus to one that will help its every day low prices message hit home in a market currently mired in a price war. 

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Q&A: Diageo’s incoming CMO Syl Saller

Lucy Handley

Diageo’s Syl Saller officially takes up the role of chief marketing officer on 1 July, from her current position as global innovation director, joining new chief executive Ivan Menezes on the same day. Marketing Week caught up with her at the Cannes Lions International Festival of Creativity.

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BlackBerry: Hoping to bear fruit

Lucy Handley

Once the leader of the mobile market, BlackBerry’s failure to change with consumer demand saw it lose its dominance. Now it is back with a new strategic plan and a leadership team that believes the company can return to the top.