Retail strategies for all platforms
Lucy HandleyFrom ecommerce and mcommerce to social media, companies are constantly reviewing their approach to selling in the digital landscape.
Field of brand marketing dreams
Lucy HandleyOur panel of experts discusses the role of technology when utilising field and experiential marketing.
A reputation in tatters
Lucy HandleyThe horsemeat scandal, criticisms of fizzy drinks and a report slamming FMCG supply chains have rocked the food industry. Trust is at an all-time low, so how can the sector regain consumers’ favour?
Winning the battle in the research game
Lucy HandleyConsumer panels created by brands in-house are becoming popular for marketers to gain insights, and users say the pace of technological growth means their reputation will increase.
Banks still failing to invest in public trust
Lucy HandleyThe latest fast.MAP research shows that marketers in the finance industry have got their work cut out in regaining the sector’s reputation.
Every little bit of quality helps
Lucy HandleyWith food provenance in the news, a study delves into what people are looking for in their weekly shop – and quality is high on the list.
A nation in the peak of brand health
Lucy HandleyScotland has an exciting time ahead with major sporting events bringing the world’s attention to its shores – and that is a golden opportunity for its national brands.
Taking the gamble out of social media campaigns
Lucy HandleySome brands have got into hot water over promotions through Facebook. Marketing Week looks at best practice ahead of new guidelines.
A brand is worth a thousand words
Lucy HandleyNew research reveals that people talk more about brands in their everyday lives than on social media.
Adjusting to the multi-screen age
Lucy HandleyBrands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
Every retailer has a silver lining in its brand equity
Lucy HandleyIn a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole.
Confidence is king
Lucy HandleyDigital is infiltrating direct marketing, and as the domains collide our roundtable guests discuss how marketers are coping with embracing new skills that will strengthen existing ones.
Build on traditional skills and welcome new ones
Lucy HandleySheree Hellier, head of insight and programme development, the Institute of Direct and Digital Marketing.
Playing for points and staff attention
Lucy HandleyThe latest trend of mixing training with gaming is having positive results for staff engagement and learning.
Accelerated learning
Lucy HandleyWith marketers increasingly stretched, a range of new creative techniques are swiftly up-skilling teams with minimal disruption to day-to-day activities.