London 2012 commercial chief leaves for Spurs
Louise JackTottenham Hotspur Football Club has appointed Charles Wijeratna, London 2012’s director of commercial negotiations, to the role of commercial director.
Asda COO tipped to get the top job to replace Andy Bond
Louise JackIn a surprise move, Asda is reported to have appointed its chief operating officer Andy Clarke as its new chief executive, following Andy Bond’s decision to quit in April.
Grey London wins Ginsters business
Louise JackGinsters has appointed Grey London to its £2m advertising business for the Cornnwall-based pie and pastry company following a competitive pitch.
Xbox Europe marketing boss Gosen steps down
Louise JackXbox Europe vice-president of marketing David Gosen is to leave the business after two years in the job to explore “new opportunities”.
Nescafé Gold Blend lovers return to the screen
Louise JackNescafé is set to bring back the romantic Gold Blend couple to television screens in a £5m advertising campaign, hitting screens next month.
Smirnoff and Cola pre-mix launches ad campaign
Louise JackDiageo GB is launching a £5m TV campaign to promote its recently launched Smirnoff and Cola Premix cans- the newest addition to the range of spirit and mixer combinations.
Kelly Brook “nurses” Terry Venables, Graham Taylor, Kenny Dalglish in Sony ad
Louise JackWorld Cup Sponsor Sony has recruited a squad of former football stars to appear in an entertaining ad set in a “retirement home” for football managers being “nursed” by Kelly Brook.
BBC seeks partners for its magazines business
Louise JackThe BBC is seeking a partner for the magazines division of its commercial arm, BBC Worldwide, a move that is likely to rule out an outright sale of the business. BBC Worldwide has appointed KPMG to help it find a partner for the magazine business, although no details have been given on the shape of the deal.
Gov’t plots launch of ‘healthy living’ loyalty card
Louise JackThe Government is planning a loyalty scheme to support its Change4Life initiative that will involve local authorities, NHS Trusts, at least two major supermarket chains and, in some cases Premiership football clubs. It is set to be trialled soon.
Building a bridge between marketing and boardroom
Louise JackInvestors want more information about brand investment on company reports, and marketers stand to gain boardroom representation if this is disclosed. But firms are wary about providing detailed brand information that could benefit competitors.
Police, camera, reaction
Louise JackPolice forces across the UK are using a variety of old and new media channels to run marketing campaigns that aim to raise public confidence in their performance.
Make online ads work harder
Louise JackA new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.
Nurofen makes emotional appeal
Louise JackWhen competing on price with own-label painkillers became an incurable headache for marketleading analgesic Nurofen, the brand broke convention in the sector by using emotional appeal.
Man on a mission
Louise JackHe’s the man who is marketing our potential future prime minister. But Havas’ David Jones has many missions, as Louise Jack finds out
3D technology takes us closer
Louise Jack3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.