Louise Jack

Baby girl

Philanthropists in corporate suits

Louise Jack

In an effort to demonstrate their caring side, corporate brands are moving away from traditional cause-related marketing to ‘co-donation’ projects that combineconsumption with philanthropy.

Luxury brands in flux

Louise Jack

Luxury goods manufacturers are being advised to rip up the marketing rule book and embrace their heritage, prestige and brand cachet if they are to overcome an anticipated 6% sales fall in the sector. Louise Jack studies the 18 laws of anti-marketing.

Nissan plans marketing strategy for small cars

Louise Jack

Nissan in Europe is embracing a new marketing strategy that encompasses its three small cars, including the new low-cost model Pixo, in one collective campaign. The Welcome to Simplicity campaign has been developed with the specific aim of promoting the overall category under one communication strategy, while also being adaptable for each model and market. […]

Union Jack

Britain’s line-up of flagship brands

Louise Jack

A new list of the most valued British brands is a showcase of the best home-grown talent – and a beacon of hope for marketers. For despite the financial crisis that sparked this recession, a bank is top of the league.

Marketers spot their first (pale) green shoots

Louise Jack

The hard times aren’t over yet: fears of job insecurity and the economy worsening still abound, but for the first time since the recession hit home, CIM research finds most marketers optimistic about their business’ future and their ability to adapt to these tough times. By Louise Jack