Philanthropists in corporate suits
Louise JackIn an effort to demonstrate their caring side, corporate brands are moving away from traditional cause-related marketing to ‘co-donation’ projects that combineconsumption with philanthropy.
In an effort to demonstrate their caring side, corporate brands are moving away from traditional cause-related marketing to ‘co-donation’ projects that combineconsumption with philanthropy.
Luxury goods manufacturers are being advised to rip up the marketing rule book and embrace their heritage, prestige and brand cachet if they are to overcome an anticipated 6% sales fall in the sector. Louise Jack studies the 18 laws of anti-marketing.
Nissan in Europe is embracing a new marketing strategy that encompasses its three small cars, including the new low-cost model Pixo, in one collective campaign. The Welcome to Simplicity campaign has been developed with the specific aim of promoting the overall category under one communication strategy, while also being adaptable for each model and market. […]
Hair-styling brand GHD has appointed Rainey Kelly Campbell Roalfe/Y&R to its global advertising account.
A new list of the most valued British brands is a showcase of the best home-grown talent – and a beacon of hope for marketers. For despite the financial crisis that sparked this recession, a bank is top of the league.
Moneysupermarket.com founder Simon Nixon is this week launching a user-generated content travel website which promises to split its revenue with its users.
Brands will benefit from marketers employing a little more creative thinking if the trend of consumers adopting cautious spending strategies becomes a long-term pattern of behaviour. By Louise Jack
Sara Lee is embarking on a major shake-up of its Radox brand, spearheaded by former Lynx marketer Margaret Jobling.
Brands that embrace the digital space have much stronger relationships with consumers than those that fail to exploit the power of the internet. By Louise Jack
The hard times aren’t over yet: fears of job insecurity and the economy worsening still abound, but for the first time since the recession hit home, CIM research finds most marketers optimistic about their business’ future and their ability to adapt to these tough times. By Louise Jack