This week Apple CEO Tim Cook aimed two thinly-veiled slap downs at internet services companies, such as Google and Facebook, which make revenue from collecting user data in order to serve them targeted ads. His attacks were strongly-worded and highly-visible – and those in the firing line shouldn’t be letting him get away with it.
Facebook’s first ever UK Premium Video advertiser Comparethemarket.com has said it is prepared to use the format again after its first campaign achieved better than expected lifts in brand metrics.
Cadbury owner Mondelez International has promoted its senior vice president of marketing communications and strategy Dana Anderson to become its senior vice president and CMO, just two months after the role was scrapped in favour of a more “integrated” approach led by its recently instated chief growth officer.
E-cigarette brand VIP’s efforts to “tone down” its advertising appear to have backfired after its latest TV ad was banned from appearing before 9pm, with the advertising watchdog deeming it too “sexual” for younger viewers.