Lara O'Reilly

Oreo

Mondelez promotes marketer Dana Anderson to CMO

Lara O'Reilly

Cadbury owner Mondelez International has promoted its senior vice president of marketing communications and strategy Dana Anderson to become its senior vice president and CMO, just two months after the role was scrapped in favour of a more “integrated” approach led by its recently instated chief growth officer.

telefonica-building-2014-304

Telefónica appoints global ad director

Lara O'Reilly

O2 owner Telefónica has appointed mobile ad agency Joule’s global CEO Daniel Rosen as its global director of advertising to develop its global ad business, with a particular focus on Europe and Latin America.

VIP banned TV ad

VIP’s effort to ‘tone down’ ad backfires

Lara O'Reilly

E-cigarette brand VIP’s efforts to “tone down” its advertising appear to have backfired after its latest TV ad was banned from appearing before 9pm, with the advertising watchdog deeming it too “sexual” for younger viewers.