Lara O'Reilly


Mondelez promotes marketer Dana Anderson to CMO

Lara O'Reilly

Cadbury owner Mondelez International has promoted its senior vice president of marketing communications and strategy Dana Anderson to become its senior vice president and CMO, just two months after the role was scrapped in favour of a more “integrated” approach led by its recently instated chief growth officer.


Telefónica appoints global ad director

Lara O'Reilly

O2 owner Telefónica has appointed mobile ad agency Joule’s global CEO Daniel Rosen as its global director of advertising to develop its global ad business, with a particular focus on Europe and Latin America.

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