Excitement around the 2014 FIFA World Cup is building to fever pitch as we enter the final days before the competition kicks off in Brazil, with both sponsors and non-sponsor brands alike stepping up their marketing activity. Using methodology with the scientific virtue of a FIFA World Cup host nation ballot, we’ve picked out our top 10 favourite tournament-related campaigns from over the years.
Facebook has sought to put the record straight after the number of reports highlighted the sharp decline in organic reach of brands’ page posts by publishing a blog post that claims the changes to its algorithm are actually driving more reach for marketers.
Monster Energy has been ordered to pay $1.7m in damages to The Beastie Boys after a court ruled the drinks brand committed wilful copyright infringement by using the band’s tracks in a marketing video without permission.
Google is looking to make it easier for brands to buy premium video ad inventory programmatically across the web with the launch of a premium video ad buying platform: Google Partner Select.
Hailo is bolstering its marketing division with the creation of an EMEA head of marketing role, designed to fuel the cab app’s growth in the region.
Luxury smartphone maker Vertu is increasing its use of digital marketing channels as it looks to better demonstrate the evolution of the brand.
A “sexually suggestive” poster for Rihanna’s perfume “Rogue”, which featured the singer wearing nothing but a pair of high heels, has been banned from appearing again where children might see it.
Heineken has successfully won its appeal against the ban of two advertising campaigns for its Kronenbourg 1664 brand, which the advertising watchdog originally claimed overemphasised the beer’s French provenance.
118 118’s UK and Ireland marketing director Lisa Walker has left the directory enquiry service to become managing partner at media agency MEC.
LinkedIn is launching its “biggest” brand campaign in the UK to date as the professional social network looks to encourage the 15 million users in the region to engage with more of the features of the site.
Apple’s launch of health tracking software HealthKit and a new smart home platform, HomeKit, signal a new “openness” from the company – which has often been accused of operating within a strict “walled garden” – to working with brands, according to industry observers.
Just 1 per cent of companies plan to hire a chief digital officer in the next 12 months, according to a recent Forrester report – a statistic that hopefully spells the end for the digital silo within companies.
The Guardian has today (29 May) released an update to its free apps, a move the publisher has described as a “significant milestone” in its bid to increase mobile revenue and attract a more loyal user base both in the UK and overseas.
Apple is seeking to reignite its cool factor with the $3bn purchase of subscription music service and headphone brand Beats Electronics, but analysts’ views are mixed on whether the acquisition really has the prospect to boost the appeal of the Apple brand to a younger audience.
In the 12 months since Trinity Mirror launched its social content project UsVsTh3m the site – created by a small team and without the backing of marketing spend – has grown rapidly to more than 9 million unique monthly visitors (in April 2014, source: Trinity Mirror). Over the next year the newspaper publisher is looking to develop the site from a popular experiment into a meaningful revenue earner with its unique brand of native advertising.