Coral slammed by ad watchdog for linking gambling to seduction
Lara O'ReillyA TV ad for bookmakers Coral has been banned by the advertising watchdog for linking gambling to seduction.
Seatwave hires first group marketing director
Lara O'ReillyOnline ticket marketplace Seatwave has appointed its first group marketing director as the company prepares for a major drive into mobile.
Coke launches free fitness classes as part of £20m anti-obesity drive
Lara O'ReillyCoca-Cola Great Britain is launching a £20m anti-obesity drive as part of its efforts to get 1 million people in the region more active by 2020 with the creation of Coca-Cola Zero ParkLives.
L’Oreal CMO joins Google
Lara O'ReillyGoogle is stepping up its efforts to court brands by hiring L’Oreal’s global chief marketing officer Marc Speichert to its global client and agency solutions division.
Facebook’s Shazam-style TV listening tool could win broadcaster ad spend
Lara O'ReillyBoth Facebook and Twitter have long touted their platforms as complementary to TV, but the former social network’s launch of a new tool that commandeers the microphone in users’ smartphones to listen to what they are watching could prove a lucrative data asset that will help wrestle more broadcasters’ budgets over to the platform.
Huawei looks to Arsenal sponsorship to double awareness of brand in the UK
Lara O'ReillyHuawei is looking to next season’s activation of its sponsorship of FA Cup winners Arsenal Football Club to double current levels of consumer awareness of the brand in the UK.
Coke launches premium bottled water brand
Lara O'ReillyCoca-Cola is making a major push into the growing UK bottled water market under its Glacéau brand, a launch that comes ten years after the company hit the headlines with its Dasani water brand, which it was forced to pull from the market after it was revealed the product was just tap water.
Vodafone revs up 4G acquisition charge with Netflix partnership
Lara O'ReillyVodafone has entered an exclusive mobile promotional partnership with Netflix, offering 4G customers a free six month trial to the movie and TV service, as it looks to catch up with rivals in attracting consumers to its 4G tariffs.
Former Topshop CMO launches social network
Lara O'ReillyFormer Topshop CMO and Burberry marketer Justin Cooke has launched Tunepics, a “multi-sensory” social network app that works like a blend of iTunes and Instagram by allowing users to post an image with a song.
Facebook brings autoplay video ads to the UK
Lara O'ReillyFacebook is to begin trialling its Premium Video ads in the UK next month, a format that plays videos automatically without sound as users scroll through their News Feeds and is designed to help marketers produce large scale awareness and branding campaigns.
The 5 mistakes marketers make that prevent them from becoming leaders
Lara O'ReillyThe debate on whether obtaining a seat on the company board should be a marketers’ ultimate ambition continues to split the marketing community in terms of opinion. But every marketer that has passion for the profession can agree that they aspire to become a great leader.
Google appoints marketing veteran Ivy Ross to head Glass unit
Lara O'ReillyGoogle has appointed design and fashion marketing veteran Ivy Ross to lead its Glass unit as the company looks to broaden the appeal of the wearable technology beyond early adopters to mainstream consumers.
UK Uncut threatens Vodafone with ‘national day of action’
Lara O'ReillyActivist group UK Uncut has announced a “national day of action” on which it plans a series of protests against Vodafone, calling for the mobile operator to pay more corporation tax in this country.
TV advertising more effective now than in 2011
Lara O'ReillyTV advertising is more effective now than three years ago, despite facing more competition from digital media, according to a new study from Ebiquity commissioned by TV marketing body Thinkbox.
ITV predicts 13 per cent World Cup ad revenue jump
Lara O'ReillyITV has predicted it will post a 12 to 13 per cent jump in revenue in the second quarter as advertisers kick off their premium-priced World Cup TV campaigns.