What brands can expect from Pinterest ads
Lara O'ReillyVisual social network Pinterest this week launched its first paid advertising product, Promoted Pins, open to a trial base of more than a dozen US brands.
Motorola unveils ‘aggressively priced’ £89 smartphone
Lara O'ReillyMotorola has unveiled an “aggressively priced” £89 smartphone it intends to target at feature phone users looking to upgrade.
Virgin Atlantic and Delta launch first joint marketing push
Lara O'ReillyVirgin Atlantic and Delta have launched their first joint marketing push since forming a partnership to market each other’s transatlantic flights, highlighting the brands’ focus on customer service as their point of differentiation from other “marriage of convenience” airline joint ventures.
UK’s biggest internet companies launch kids online safety push
Lara O'ReillyThe UK’s four biggest internet service providers (ISPs) – Virgin Media, Sky, TalkTalk and BT – have combined forces to launch an initiative designed to promote awareness of children’s safety on the internet, dubbed Internet Matters.
Job site Indeed launches first global brand campaign
Lara O'ReillyIndeed, the job search engine that claims to be the world’s most visited job site, is launching its first ever above the line advertising push as it looks to translate the millions of visits to its site into spontaneous awareness of the brand.
BT Sport’s first season kicks it out of the park
Lara O'ReillyThe English Premier League season drew to a close this weekend, having seen the entrant of an unlikely new title contender in the form of BT Sport.
Coke appoints Bobby Brittain to top GB marketing role
Lara O'ReillyCoca-Cola has appointed Bobby Brittain, currently general manager of its Italian division, to the drinks company’s top UK marketing role.
Unilever seeks to premiumise its personal care portfolio
Lara O'ReillyUnilever has outlined ambitions to make its personal care portfolio – which includes brands such as Dove, Vaseline and TRESemme – more premium as it looks to grow its biggest division by refocusing efforts on products that drive higher margins.
Channel 4 credits ‘Born Risky’ strategy for boosting brand perceptions
Lara O'ReillyChannel 4 has credited its “Born Risky” marketing and content strategy for boosting viewer perceptions of the channel and the distinctiveness of its advertising proposition versus competitors, metrics the broadcaster hopes will translate into it breaking even for the first time in two years in 2014.
Innocent CEO says industry must do better to combat ‘misleading’ juice headlines
Lara O'ReillyInnocent CEO Douglas Lamont has called on the soft drinks industry to do a better job of defending itself against the “misleading” headlines written about the juices and smoothies category by being more forthright in marketing communications that while high in sugar, these products do have positive nutritional benefits.
Philips content push aims to make consumers reassess the brand
Lara O'ReillyPhilips is launching a UK marketing campaign that it hopes will make consumers reassess the brand for the innovative products it produces now rather than linking it with sectors it no longer operates in.
Arianna Huffington on how brands can help consumers ‘thrive’
Lara O'ReillyIn Arianna Huffington’s latest book, Thrive, the HuffPost founder and serial entrant in Forbes’ ‘Most Powerful Women” list, explains how people should redefine the idea of success beyond money and power to a third metric that encompasses “wellbeing, wisdom, wonder and giving”. Speaking to Marketing Week ahead of delivering an address at WACL’s (Women in Advertising and Communications, London) speaker dinner event in London this week, Huffington explained how marketers can help their brands adopt the worthy principles of the third metric of success to help their consumers thrive.
O2 shuts down video messaging app Clip It
Lara O'ReillyO2 has closed down Clip It, the free video messaging app after just six months, saying the service was launched as a trial that was never intended to be long term.
Royal Mail to step up efforts to promote the value of DM
Lara O'ReillyThe Royal Mail is planning to step up its efforts to promote the value of marketing mail to offset the structural decline in the UK letters market.
Google knocks Apple from most valuable brand top spot
Lara O'ReillyGoogle has knocked Apple from its position as the world’s most valuable brand, according to the annual MillwardBrown BrandZ study.