Lara O'Reilly

Innocent Juice campaign

Innocent preps £3m juices push

Lara O'Reilly

Innocent is set to launch a £3m marketing campaign to support its juice range, a push that continues the “Tastes Good, Does Good” theme it launched in January as the brand looks to drive more “emotional engagement” with its advertising.  

Facebook video ads

Why marketers should look to game mobile app install ads

Lara O'Reilly

The mobile app install ad was once a format dominated by games developers, but with news emerging this month that Twitter and Google are following market leader Facebook into the space, the influx of inventory on the market means more general brand marketers should consider adopting the format.

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Spotify launches biggest UK marketing push

Lara O'Reilly

Spotify is launching a “seven figure” brand campaign – its biggest yet in the UK – as it looks to change tack from previous product feature-led messaging and communicate how the streaming service plays a role in people’s lives.

Lara O'Reilly

Tech company + consumer brand = the perfect wearable tech fit

Lara O'Reilly

At the time of writing there was no confirmation on the rumours that Nike is retreating from creating its FuelBand hardware as it tables a collaboration with Apple to co-create wearables. But if true, it makes perfect sense as the partnership plays to both companies’ strengths – and it will only be tie-ups like these that move the wearables sector from awkward geekery into the mass market.

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Microsoft completes Nokia acquisition

Lara O'Reilly

UPDATED 13:51PM: Microsoft has today (25 April) completed its purchase of Nokia’s handset business, with the latter brand also moving to scotch rumours the merged company would cease producing Nokia branded products in favour of “Microsoft Mobile” products.