Marketers need to head in a different direction when it comes to location
Lara O'ReillyChances are, if you asked most marketers, agencies or ad tech companies to give an example of how they can harness the power of mobile and location, they’ll point to the tired example of “man walks past Starbucks and gets served a coupon offering him 10p off his morning latte”. To think of location in such crude terms is underselling its opportunity.