Hotels.com CMO joins TotallyMoney.com
Lara O'ReillyFormer Hotels.com global chief marketing officer Nigel Pocklington is leaving to become the chief executive of credit comparison site TotallyMoney.com.
Microsoft’s cloud strategy shows early signs of pay off
Lara O'ReillyMicrosoft reported better than expected profits in its first quarter as its efforts to “rationalise” marketing spend and focus its efforts around its cloud computing business appeared to translate into sales.
Facebook asserts approach to improve quality of ads, not ramp up formats
Lara O'ReillyFacebook says it will look to improve the quality of its advertising offer to marketers rather than look to ramp up the amount of formats, an assertion stated as the company reported a 72 per cent increased in its first quarter revenue.
Subway on how it plans to use Liverpool deal to get ‘everyday people more active’
Lara O'ReillySubway hopes to use its sponsorship of Liverpool Football Club, announced today (23 April), to push its growing Low Fat subs range and help “everyday people get more active”. Marketing Week spoke to Subway’s European regional marketing director Manaaz Akhtar on the thinking behind investing to become the Premier League leaders’ official training food partner.
Subway signs Liverpool sponsorship deal
Lara O'ReillySubway has signed a multi-year sponsorship deal with Liverpool FC that will see the sandwich chain become the Premier League leaders’ “Official Training Food partner”.
Ofgem launches push to encourage Brits to go ‘energy shopping’
Lara O'ReillyEnergy regulator Ofgem is launching a PR and digital push to encourage consumers to go “energy shopping” in order to find a better deal on their gas and electricity.
McDonald’s to make marketing ‘less disparate’
Lara O'ReillyMcDonald’s says it plans to combat marketing errors made during the economic downtown, when it looked to shore up short term margins rather than focusing on long-term customer insights, by “streamlining” its marketing in the coming months around its core menu.
Nokia set to be rebranded as Microsoft Mobile
Lara O'ReillyNokia is reportedly set to be rebranded as Microsoft Mobile when Microsoft completes its acquisition of the Finnish mobile company later this week, but it is a move analysts have said is “risky” if the company wants to make Windows Phone a true contender to Apple and Google.
Netflix praises ’emotive’ marketing for revenue boost
Lara O'ReillyNetflix has praised a shift from direct response to more “emotive” and content-led marketing for boosting its revenues in its first quarter.
Blackberry on how it plans to take on Facebook and Twitter for ad revenue with BBM
Lara O'ReillyBlackberry has asserted it has the scale and ad formats to compete with the likes of Facebook and Twitter when it comes to generating ad revenue from its Blackberry Messenger (BBM) app.
Waitrose and C4 dish up Saturday morning cookery show
Lara O'ReillyWaitrose is to fund a Saturday morning cookery show on Channel 4 as it increases its investment in content marketing.
Google: ‘Marketers that historically built their brand on TV are reorienting to digital’
Lara O'ReillyThe marketing industry is at a “significant industry moment” where marketers who historically built their brands on TV are reorienting their creative, planning and investments with digital at the centre, according to Google’s senior vice president and chief business officer Nikesh Arora.
The Sun preps launch of own-branded betting service
Lara O'ReillyThe Sun is exploring the launch of its own-branded gambling service, which could see it create an additional revenue stream to build on its recently enhanced digital sports offering.
Amazon’s rebrand of Lovefilm hits subscriber numbers
Lara O'ReillyAmazon’s rebrand of the Lovefilm streaming service appears to have hit its subscriber numbers, allowing Netflix to pull further ahead in the UK, according to a new report.
Coke holds back marketing spend as it prepares for World Cup splurge
Lara O'ReillyCoca-Cola’s chairman and chief executive Muhtar Kent has revealed the company spent just “5 per cent” of the additional $400m marketing budget it has set aside for this year in its first quarter as the soft drinks maker prepares for a World Cup advertising splurge.