Coca-Cola says sparkling beverage volume sales decreased by double digits in Great Britain in its first quarter as it stood back from heavy discounting seen by rivals and changed the size of its bottles.
Coca-Cola is taking on Britvic’s Robinsons with a “significant” marketing investment in a new product, Oasis Mighty Drops.
Trade association the Internet Advertising Bureau (IAB) has today (15 April) set out standards for desktop display advertising which will allow marketers to buy ads based on “viewability” for the first time, bringing display more in line with other media such as TV and outdoor. However, some industry experts have raised concerns that standards are not favourable enough to marketers and could drive up prices.
Motorola’s UK vice president and general manager Andrew Morley is to leave after more than seven years at the business as the company prepares for its takeover deal from Chinese computer giant Lenovo.
Fujitsu has elevated its top UK marketer, Simon Carter, to its executive board as it looks to take advantage of a growing “globalisation agenda” in the IT market.
Facebook is just ‘weeks away’ from obtaining an e-money licence that would allow the social network to offer payment services to European users.
Giffgaff, the mobile operator run by its users, has launched a marketing campaign called “We’re all the boss” that it hopes will make viewers feel “empowered”.
Cadbury owner Mondelez’s vice president of global media and consumer engagement Bonin Bough has said brands are “fooling themselves” into believing they are content companies.
Coca-Cola’s European vice president of marketing has dismissed concerns that the brand’s sponsorship of the Brazil World Cup may be threatened by ambush marketing from rivals because he believes the brand is doing the “right thing” by eschewing the use of celebrity stars in its activation campaign to promote the “human” story of what Coke describes as the “World’s Cup”.
The Bitcoin Foundation is set to open a London office in the coming weeks as it looks to demonstrate how brands can leverage an early mover advantage by adopting the cryptocurrency.
Lego is co-creating a marketing campaign with its UK fans which will see them suggest ideas for new products that will be brought to market globally.
The term content marketing is driving Kristof Fahy, William Hill’s CMO, “nuts”. Apparently all he hears every time he goes to a conference is “content marketing, content marketing, content marketing” and his patience is waning.
Britvic’s marketing director for Great Britain, Jonathan Gatward, is to leave his role at the Robinsons and Tango owner later this year following a review of the company’s commercial functions.
From native advertising, to real-time marketing, to keeping ‘agencies that lie’ at bay, we pick out the best moments from #AWE2014.
Advertising Week Europe 2014: The CMOs of William Hill, Britvic, RSA and Pernod Ricard shared their tips today (3 April) on how marketers should best handle the “partnership of non-equals” they have with agencies.