Myleene Klass to star in new Dubai tourism campaign
Lara O'ReillyMyleene Klass is to star in a new ad campaign for Dubai which aims to position the emirate as a desirable place to work and live.
Rankin shoots NHS campaign ad
Lara O'ReillyCelebrity photographer Rankin has shot a new local childhood obesity campaign for the NHS.
Cadbury adds new chocolate bar to Dairy Milk range
Lara O'ReillyCadbury is introducing a new chocolate bar to bolster its Dairy Milk range next month – the Dairy Milk Bliss.
Next goes continental for latest TV ad
Lara O'ReillyClothes retailer Next has launched a new French-themed TV advert to push its Autumn/Winter 2010 range of clothes.
Ex-Coca Cola marketer joins Revlon as global CMO
Lara O'ReillyCosmetics brand Revlon has appointed ex-Coca Cola marketer Julia Goldin as its new senior vice president and global chief marketing officer.
Heidi Klum new face of Coty make-up brand
Lara O'ReillyGlobal beauty giant Coty has appointed German supermodel and television presenter Heidi Klum as the new face of its international beauty brand Astor.
Former Three marketing head Allera joins Everything Everywhere
Lara O'ReillyFormer Three marketing chief Marc Allera has joined rival mobile operator Everything Everywhere as chief sales officer.
Twitter poaches YouTube sales chief Bruce Daisley
Lara O'ReillyTwitter has poached Google’s YouTube chief Bruce Daisley to become its first UK sales director as it continues to bolster its operations in the region.
Everything Everywhere drops separate Orange and T-Mobile marketer roles
Lara O'ReillyEverything Everywhere has cut out the senior product marketing roles for Orange and T-Mobile to make way for one “propositions” director accountable for marketing for both brands.
Everything Everywhere cuts marketers by 10%
Lara O'ReillyUp to 10% of Everything Everywhere’s marketing team face the axe in the third phase of new CEO Olaf Swantee’s restructure to “simplify” the merged Orange and T-Mobile companies.
Nokia reveals “youthful” global marketing strategy
Lara O'ReillyNokia has unveiled a “youthful” and “revitalised” marketing strategy, using the internal strapline “live adventure everywhere” for the launch of its debut Windows Phone devices as it looks to reclaim its position at the top of the smartphone market.
British Gas ramps up communications to repair brand reputation
Lara O'ReillyBritish Gas is stepping up its marketing activity in a bid to arrest its haemorrhaging brand reputation after coming under fire from both the energy regulator and consumers in recent weeks.
T-Mobile loses marketing figurehead Lysa Hardy
Lara O'ReillyLysa Hardy, T-Mobile’s marketing head and one of the lead figures behind its award-winning “Life’s for Sharing” campaigns, is leaving the company.
Video: O2 Wallet explained
Lara O'ReillyMarketing Week speaks to O2 Money commercial director Simon Cottenham and O2’s head of product for mobile payments Nathan Cushnie about how the new mobile payments app, O2 Wallet, will work for users and partner brands. O2 Wallet is set to launch in the UK by the end of 2011. https://www.youtube.com/watch?v=EBdX–hHKq4
Murdoch must eat humble pie in PR battle
Lara O'ReillyCEOs must possess several qualities to be great leaders, but the News Corp scandal has proven that having good communications skills – especially in a crisis – is the pick of the bunch. Rupert Murdoch did not give enough credos to his communications strategy when accusations first emerged that News of the World had hacked […]