Myleene Klass to star in new Dubai tourism campaign
Lara O'ReillyMyleene Klass is to star in a new ad campaign for Dubai which aims to position the emirate as a desirable place to work and live.
Myleene Klass is to star in a new ad campaign for Dubai which aims to position the emirate as a desirable place to work and live.
Celebrity photographer Rankin has shot a new local childhood obesity campaign for the NHS.
Cadbury is introducing a new chocolate bar to bolster its Dairy Milk range next month – the Dairy Milk Bliss.
Clothes retailer Next has launched a new French-themed TV advert to push its Autumn/Winter 2010 range of clothes.
Cosmetics brand Revlon has appointed ex-Coca Cola marketer Julia Goldin as its new senior vice president and global chief marketing officer.
Global beauty giant Coty has appointed German supermodel and television presenter Heidi Klum as the new face of its international beauty brand Astor.
Former Three marketing chief Marc Allera has joined rival mobile operator Everything Everywhere as chief sales officer.
Twitter has poached Google’s YouTube chief Bruce Daisley to become its first UK sales director as it continues to bolster its operations in the region.
Everything Everywhere has cut out the senior product marketing roles for Orange and T-Mobile to make way for one “propositions” director accountable for marketing for both brands.
Up to 10% of Everything Everywhere’s marketing team face the axe in the third phase of new CEO Olaf Swantee’s restructure to “simplify” the merged Orange and T-Mobile companies.
Nokia has unveiled a “youthful” and “revitalised” marketing strategy, using the internal strapline “live adventure everywhere” for the launch of its debut Windows Phone devices as it looks to reclaim its position at the top of the smartphone market.
British Gas is stepping up its marketing activity in a bid to arrest its haemorrhaging brand reputation after coming under fire from both the energy regulator and consumers in recent weeks.
Lysa Hardy, T-Mobile’s marketing head and one of the lead figures behind its award-winning “Life’s for Sharing” campaigns, is leaving the company.
Marketing Week speaks to O2 Money commercial director Simon Cottenham and O2’s head of product for mobile payments Nathan Cushnie about how the new mobile payments app, O2 Wallet, will work for users and partner brands. O2 Wallet is set to launch in the UK by the end of 2011. https://www.youtube.com/watch?v=EBdX–hHKq4
CEOs must possess several qualities to be great leaders, but the News Corp scandal has proven that having good communications skills – especially in a crisis – is the pick of the bunch. Rupert Murdoch did not give enough credos to his communications strategy when accusations first emerged that News of the World had hacked […]