Everything Everywhere CEO Tom Alexander resigns
Lara O'ReillyEverything Everywhere has drafted in former marketer Olaf Swantee to head up the company after CEO Tom Alexander resigned after just a year in the role.
Everything Everywhere has drafted in former marketer Olaf Swantee to head up the company after CEO Tom Alexander resigned after just a year in the role.
News International is placing full-page apology ads across a range of national newspapers as part of a raft of marketing activities to repair the company’s tarnished brand perception.
Manchester City has become YouTube’s first ever English Premier League content partner as the club ramps up its digital activity to increase fan engagement and revenue.
Budweiser has unveiled new packaging for its cans as part of its bid to become a “truly global” brand.
Facebook is expected to announce the launch date of its Deals service in the UK on Monday (31 January), with Argos to be unveiled as one of the first retail partners.
Everything Everywhere, the joint venture between Orange and T-Mobile, is to launch the UK’s first commercial contactless mobile payment systems.
Aviva has broadened the role of its UK marketing director following the appointment of its life insurance division’s marketing head Anne Filatotchev.
Orange has agreed a deal to become a sponsor of the UEFA Euro 2012 championships in Poland and Ukraine next year.
Three has urged European regulators to block the mobile advertising and m-commerce joint venture (JV) proposed by its rival UK operators.
Everything Everywhere is developing its mobile television platform as part of a series of changes that are designed to meet the estimated “six fold” increase in mobile viewing over the next three years.
IBM is rolling out a global volunteering initiative, one of a raft of centenary year initiatives aimed at changing public perception that it still just sells PCs.
Everything Everywhere CEO Olaf Swantee marked his first day on the job with a massive reshuffle of the brand’s senior management team in order to “streamline” the business. The fact that the new 10-strong team (slashed from 25) comprises far more Orange than pink is unlikely to be a coincidence. In a remarkable move, Swantee […]
Everything Everywhere’s newly appointed CEO Olaf Swantee has unveiled his 10-strong management team, which includes the creation of two chief marketing officer roles.
Ford and Toyota, the world’s biggest seller of hybrid vehicles, are set to join forces to create a fuel-efficient system for pickup trucks and SUVs (sports utility vehicles).
Facebook is moving “much further up the value chain for brands” as companies are seeing that using the site is having a positive affect on sales and brand preference, according to its EMEA vice president and managing director Joanna Shields.