ITV’s X Factor holds auditions on YouTube and Facebook
Lara O'ReillyITV’s flagship talent show The X Factor is holding auditions for its next series on YouTube and Facebook for the first time.
O2, EE and Vodafone to create mobile ad network
Lara O'ReillyThe three biggest UK mobile operators plan to shake up the way mobile advertising space is bought by offering brands targeting options based on their customers’ data.
News Int claims data shows iPad is “valuable market”
Lara O'ReillyNews International has revealed its Times and Sunday Times iPad figures for the first time, claiming that the data proves there is a “valuable market” for newspaper tablet apps.
Bmibaby launches Gowalla loyalty scheme
Lara O'ReillyBudget carrier bmibaby has partnered with location-based network Gowalla to launch what it claims is the first social media loyalty programme for a European airline.
Bmibaby launches Gowalla loyalty scheme
Lara O'ReillyBudget carrier bmibaby has partnered with location-based network Gowalla to launch what it claims is the first social media loyalty programme for a European airline.
Sony suffers second hacker attack
Lara O'ReillySony has suffered another blow to its brand reputation after warning an additional 25 million customers may have had their details stolen in a newly discovered attack by hackers.
Sony must press restart on comms strategy to repair reputation
Lara O'ReillySony PlayStation’s announcement that its database, which houses the details of over 77 million customers, was hacked could turn into the greatest data leak in history. The Sony PlayStation Network, that allows gamers to play against users around the globe, listen to music and watch films has now been offline for over a week. Although […]
News Int takes on Google and ITV for ad revenue
Lara O'ReillyNews International is to redefine its largely print-based business model as it looks to compete with multiplatform media giants, including Google and ITV, for ad revenues.
Dot com giants have decided that content is king
Lara O'ReillyAOL, Yahoo!, MSN and YouTube have all declared allegiance to professionally generated content and announced a change in strategy to focus on becoming media providers. The dot com giants of the early part of the last decade now believe that if they are going to keep audiences glued to their sites and retain advertisers’ interest […]
YouTube overhaul will deliver “likes” all round
Lara O'ReillyGoogle is planning an overhaul of YouTube, with changes including a $100m (£62m) investment in “low-cost” yet “professionally produced” original content, according to a report published earlier this week. If the report is to be believed, the site will become further populated with original programming made specifically for the web by YouTube or partners. The […]
WPP invests in hipster brand Vice
Lara O'ReillyYouth media brand Vice has secured investment from WPP, MTV founder Tom Freston and The Raine Group merchant bank.
O2 launches Academy YouTube channel
Lara O'ReillyO2 has launched a YouTube channel that will show live gigs from the Academy venues it sponsors.
M&S appoints director to lead international expansion
Lara O'ReillyMarks & Spencer has appointed Jan Heere as its new director of international to lead the international growth plans the retailer outlined in November.
Couponstar launches social media vouchers
Lara O'ReillyCouponstar, the digital discount voucher specialist, is today launching a new platform enabling brands to offer customers coupons through Facebook and Twitter.
Sorrell: location-based marketing is “holy grail”
Lara O'ReillyWPP chief executive Sir Martin Sorrell says the power of apps and location-based marketing are akin to the “holy grail” for advertisers.