Marketing Week caught up with Dan Wright, Amazon Media Group’s European director, at Advertising Week Europe. He discussed the importance of iterative innovation, transparency over consumer data, confusion around native advertising and why marketers should look at consideration metrics over engagement.
Vodafone is to expand its retail footprint by an additional 150 stores as it looks to rival EE in branding presence on the high street.
Amazon is to take on the likes of Apple and Google in the race to dominate the living room with a new streaming box called Fire TV, a device that allows users to transform their television sets into smart TVs.
Unilever chose to partner with viral content site Upworthy for its Project Sunlight sustainability initiative because the two companies share the same fundamental objective – “worthiness” – according to the FMCG company’s senior vice president of marketing Marc Mathieu.
Alcopop brand WKD has had a number of ads on its Facebook page banned by the advertising watchdog because their content implied alcohol could enhance confidence and was key to a successful social event.
Advertising Week Europe 2014: The chief executives of Channel 4 and BT Consumer have revealed they are not looking to make a bid for Channel 5, which owner Richard Desmond put up for sale earlier this year.
Apple has launched an ad campaign to tout the company’s environmentally friendly credentials, a push that also appears to take aim at its “copying” rivals.
Brands implicated by the Heartbleed bug discovered earlier this week, which has left half a million sites vulnerable to leaking sensitive information about their users to hackers, are at risk from reputational damage by not communicating users directly to say they have been implicated.
HTC is hoping the launch of its new flagship smartphone, the HTC One (M8), and corresponding marketing campaign that has shifted its communications to focus on the device’s design credentials rather than functionality will help it become a “thought leader” and boost its market share in the UK region to a “double digit” figure.
A slew of “heavyweight” promotions and advertising campaigns designed to reassure price conscious shoppers they were getting value for money helped boost UK soft drinks sales past the £10bn mark for the first time in 2013.
Adidas has launched an online campaign to unveil its long-term partnership with music producer and fashion designer Pharrell Williams.
Unilever and P&G have been voted by marketers as the brands that demonstrate the most purpose in their marketing, according to a study from the World Federation of Advertisers (WFA).
ANALYSIS: After the initial “WTF?!” moment when Facebook CEO Mark Zuckerberg announced last night (25 March) he was spending $2bn on a new toy, the reasons behind the company’s acquisition of virtual reality headset maker Oculus Rift VR became clear. The company is taking some expensive punts to futureproof its business, meaning marketers’ long-term Facebook plans shouldn’t just include gaming the News Feed, but on working out how their brands fit in with the social network’s plans to become the platform for the entire internet. Next stop: virtual reality.
Facebook has acquired virtual reality headset maker Oculus Rift VR for $2bn, a purchase the social network says will help it expand the platform to new experiences beyond gaming.
The Government has rejected calls from an influential group of MPs for a ban on payday loan adverts appearing on children’s and daytime TV.