Lara O'Reilly

Osborne 304

Budget 2014: the key marketing takeaways

Lara O'Reilly

Chancellor George Osborne delivered his Budget for 2014 in Parliament today (19 March), a statement that nodded heavily towards the Conservative Party’s main constituents: businesses and pensioners. Marketing Week looks at some of the key announcements likely to affect marketers.


Google Chromecast launches in UK

Lara O'Reilly

Google has today (19 March) launched its £30 answer to Apple TV, Chromecast, in the UK – a move that marketers could soon take advantage of by creating branded content apps.

Ribena ad

Ribena readies £5m campaign to differentiate Ribena Plus range

Lara O'Reilly

Ribena is readying a £5m marketing campaign to promote its Ribena Plus range, with creative that eschews the long-running “Ribena berries” cartoon characters in favour of live action as it looks to differentiate the variant from the core brand and raise awareness with mums about the “added benefits” of the drink.

Sunday Brunch Kenco Product Placement

Big brand case studies set to fire up product placement market

Lara O'Reilly

Product placement has been live on UK TV screens for just over three years, with some quarters of the media industry predicting 2013 would be the year the advertising format would really take off. While the forecast explosion was perhaps not evident last year, an increasing number of case studies linking product placement deals to business results and new brands entering the market mean product placement is set to become a “small but significant” chunk of the TV ad buy.

Innocent super smoothie range

Innocent launches ‘super smoothie’ range

Lara O'Reilly

Innocent is set to follow the lead of its sister Coca-Cola brand Glacéau Vitaminwater with the launch of a new functional range of smoothies which showcase the affect the products have on drinkers rather than just highlighting their ingredients.