McDonald’s is relaunching its site on London’s iconic Piccadilly Lights sign with a new creative that allows passers by to interact with the brand by adding their own animated character to the screen via their mobiles.
Marks & Spencer has unveiled a new lineup for this season’s “Leading Ladies” marketing push, starring actress Emma Thompson, singers Rita Ora and Annie Lennox and five other “influential British women”.
Nokia has partnered with high-end fashion magazine Centrefold to create a magazine and exhibition made up entirely of photographs taken on the Lumia 1020 as the mobile brand looks to win over the discerning creative audience.
Marketing Week caught up with Huffington Post CEO Jimmy Maymann at this year’s Guardian Changing Media Summit. He discussed how the site is looking to move from talking with advertisers about engagement to time spent, its ambitious native advertising revenue forecast, the importance of content personalisation and UK plans.
Chancellor George Osborne delivered his Budget for 2014 in Parliament today (19 March), a statement that nodded heavily towards the Conservative Party’s main constituents: businesses and pensioners. Marketing Week looks at some of the key announcements likely to affect marketers.
Google has today (19 March) launched its £30 answer to Apple TV, Chromecast, in the UK – a move that marketers could soon take advantage of by creating branded content apps.
The time UK consumers spend with digital media including laptops, tablet and mobile phones is set to overtake the time spent viewing TV in 2014 for the first time ever, according to eMarketer estimates (see full table at bottom of this page).
Ann Summers has confirmed it is putting its Knickerbox business up for sale in order to focus on its own core “unique” adult lingerie offering.
Trinity Mirror has credited its #MadeUThink marketing activity, its first major brand campaign in more than 10 years, as “building momentum” for the financial growth for The Daily Mirror and the publisher is now readying a second burst of the push.
Ribena is readying a £5m marketing campaign to promote its Ribena Plus range, with creative that eschews the long-running “Ribena berries” cartoon characters in favour of live action as it looks to differentiate the variant from the core brand and raise awareness with mums about the “added benefits” of the drink.
ISBA Conference 2014: British Gas is reviewing the structure of its marketing and communications setup to reflect the growth of content marketing and social media.
ISBA Conference 2014: Ofcom CEO Ed Richards has advised marketers to make use of auditors, put accounts out to tender and be prepared to switch agencies in order to get the best deal in light of the recent trend of supplier consolidation, such as the recent merger announced between Omnicom and Publicis Groupe.
Product placement has been live on UK TV screens for just over three years, with some quarters of the media industry predicting 2013 would be the year the advertising format would really take off. While the forecast explosion was perhaps not evident last year, an increasing number of case studies linking product placement deals to business results and new brands entering the market mean product placement is set to become a “small but significant” chunk of the TV ad buy.
The Government is to double the amount of funding it places into research for the development of “internet of things” technologies as it looks to make the UK and Germany leaders of the “new industrial revolution”.
Innocent is set to follow the lead of its sister Coca-Cola brand Glacéau Vitaminwater with the launch of a new functional range of smoothies which showcase the affect the products have on drinkers rather than just highlighting their ingredients.