The average cost of an ad on Twitter continued to decline in the last quarter, according to the company’s fiscal 2013 annual report, an issue the site hopes to counter by making its Promoted Products formats more attractive to marketers.
The creative use of social and data in conjunction by marketers has led to the “renaissance of the brand manager”, according to the head of Facebook’s EMEA creative shop Rob Newlan.
Trinity Mirror is making a seven figure investment in transforming its online video output to compete with other digital publishers such as News UK and The Guardian as it looks to unlock the “huge opportunity” curating multimedia partner and advertiser content provides.
Facebook has created an online brand advertising campaign that aims to promote how people do “amazing things” using its platform
Microsoft’s recently appointed CEO Satya Nadella is reportedly about to embark on a major senior management reshuffle that will see the exit of its top marketer Tami Reller.
The Government has unveiled its first “nuisance calls action plan” in partnership with regulators, consumer groups and the communications industry in a co-ordinated effort that could see lower thresholds for punishment and greater fines imposed on the worst offenders.
Three CEO Dave Dyson is starring in a comical personalised MMS video direct marketing campaign to inform customers when 4G is available in their area.
The Post Office has appointed insurance group RSA’s top marketer Pete Markey into the newly created position of chief marketing officer.
Vodafone is readying a “network differentiation” marketing campaign that aims to highlight the dependability of its network by telling the story of a fireman’s wife and how she is reassured she can always stay in touch with her husband.
News UK is on the verge of signing a deal with a “prominent” research house and at least one other media owner outside the newspaper industry to commission a study it hopes will create a new universal tradeable metric to determine the success of advertising across platforms.
Reports emerged once again this week that Facebook is slashing the percentage of fans that will see brands’ organic page posts. This isn’t new news, by the way, so it’s astonishing brands are still chasing Likes (some even buying fake fans) and celebrating “milestones” like reaching 1 million fans as if they’ve just won the World Cup.
When it comes to creating a branded app, logic usually dictates that creating a free app would offer more benefits than a paid version could provide. But by creating quality paid-for apps, marketers could unlock missed opportunities in terms of discoverability, partner marketing and user engagement.
Coca-Cola first announced it was to take a near 100 per cent stake in Innocent Drinks a year ago to the day tomorrow (22 February). When the increased investment first came to light, observers expressed concerns that Innocent’s entrepreneurial brand spirit could become diluted under its new owner, but the brand insists “very little has changed” since Coke became its majority shareholder.
When Facebook acquired Instagram it was easy to join the dots on the reasons why from a marketing perspective. The marketing intention in its $19bn purchase of WhatsApp is less transparent, but it is definitely a marketing play.
WhatsApp has promised “no ads, no games and no gimmicks” following Facebook’s $19bn acquisition of the messaging service – a pledge that suggests the social network is making a defensive play to ward off the threat of a competitor, rather than seeking an immediate new revenue stream.