Coke plans to ‘transform’ marketing with $1bn investment
Lara O'ReillyCoca-Cola plans to make an extra $1bn in productivity savings by 2016, the majority of which it will reinvest back into marketing as it looks to reverse recent sales declines.
Coca-Cola plans to make an extra $1bn in productivity savings by 2016, the majority of which it will reinvest back into marketing as it looks to reverse recent sales declines.
Macmillan Children’s Books has adopted an innovative use of Instagram’s tagging feature to create a “choose your own adventure” game to promote the new release “Thirteen”.
Coca-Cola is looking to crowdsource consumers to feature in its global 2014 FIFA World Cup music video.
Dell is looking to the activation around its sponsorship of the Glasgow 2014 Commonwealth Games to raise awareness that it offers more than just desktops and laptops and to drive a more emotional connection with the brand among business decision makers.
Instagram has published an online best practice guide for marketers, showcasing case studies from brands including Nike, General Electric and Ben & Jerry’s as it continues its efforts to “keep the standard really, really high” of brand involvement with the platform.
HTC has said improvements to marketing and a reinvigorated focus on mid-tier smartphones will help its return to profit in 2014.
Twitter’s share price has been haemorrhaging this week as the site revealed in its first earnings report since it went public another first for the company: successive quarterly slowdowns in user growth.
Google appears to have taken a stand on Russia’s anti-gay laws today (7 February) to coincide with the opening of the Sochi Winter Olympics with a doodle borrowing a line from the Olympic Charter about diversity.
BuzzFeed has expanded its UK commercial team with the hire of executives from Facebook and The Telegraph as it looks to meet claimed increasing demand from advertisers to work with the social news site.
Yahoo’s UK managing director James Wildman is to leave the company after three years to pursue “new endeavours”.
Microsoft has invested a $15m (£9.2m) stake in Foursquare, forming a strategic partnership between the two that will help the former company incorporate the location-based app’s data and recommendations into its Bing search and Windows Phone operating systems.
Microsoft has appointed company veteran Satya Nadella to replace outgoing CEO Steve Ballmer and drive the technology company’s turnaround.
Innocent has promoted its marketing area chief Amy Shah to fill its newly created global head of brand position.
There are few superlatives to describe the way in which Facebook has grown from college student folly to dominating the marketing and media agenda since its launch, then as Thefacebook.com, 10 years ago to the day on 4 February.
Samsung is readying a brand marketing platform called “Launching People” that will see it create a TV show where stars from the worlds of film, food, music and photography will mentor undiscovered talent – an effort the electronics company hopes will pave the way for it to become “the most loved brand” in the UK.