Google has agreed to give rivals’ links the same prominence in search results as it does to its own services, a concession that means the European Commission’s three year antitrust probe into the company’s dominance of the search market has finally been settled.
Weve, the mobile advertising and payments joint venture between the UK’s three largest operators has formed a partnership with MasterCard to bring contactless payments to mobile phones via banking brands’ existing apps – a move they hope will ‘get cash out the system’ and enrich the mobile experience.
Google has struck a major ad measurement deal with comScore offering marketers more detailed real-time information about who has seen their ads across multiple screens, in a move the search giant will be hoping will attract bigger brand advertising budgets.
Food chain Eat has become the first brand to trial Weve’s new loyalty app, Pouch, as part of a wider £12m brand and customer experience overhaul.
Coca-Cola has outlined a five-point marketing-led plan it hopes will drive a resurgence in its revenues, following successive quarters of decline in 2013.
EE is to shift its strategic focus from investing heavily in its network to making quantifiable improvements to its customer service levels as it looks to maintain its 4G leadership position in 2014.
The world’s biggest mobile event, Mobile World Congress, returns to Barcelona next week and there will be plenty from marketers attending – and those watching afar – to look out for.
Apple has rebranded its ‘iOS in the Car’ initiative to “CarPlay”, an updated service that brings iPhone features such as Maps, Siri, music and messages into compatible cars’ dashboards.
SodaStream is taking its controversial Super Bowl TV ad starring recently signed brand ambassador Scarlett Johansson to UK TV screens this Monday (3 February).
E-cigarette brand SKYCIG is set to spend £20m on marketing this year to position its products in the lifestyle category and reduce the stigma associated with using e-cigarettes.
Facebook has moved quickly to live up to its promise of launching more standalone apps in 2014 by unveiling Paper, a Flipboard-like social magazine app for iPhone devices.
Business failures are almost always the result of poor marketing, according to Martin Glenn, chief executive of United Biscuits and the new president of The Marketing Society.
Coca-Cola has created an art installation to showcase the feelings of optimism UK consumers are sharing in real-time on Twitter to bring to life its “Reasons to Believe” marketing campaign in an experiential setting.
Sky is planning a raft of product innovations and updates in 2014 as it looks to encourage the 13 million households who do not currently subscribe to TV services to pay for content.
Google has sold Motorola Mobility, the company it acquired less than two years ago for $12.5bn, to Chinese computer firm Lenovo for $2.9bn – a decision that highlights the search giant’s original purchase was driven by Motorola’s vast patent portfolio.