Trinity Mirror closes People website
Lara O'ReillyTrinity Mirror is to close the People.co.uk website it relaunched less than three months ago with immediate effect after it failed to attract a big enough audience to make it a commercial success.
ITV launches first pay-TV channel
Lara O'ReillyITV is launching its first pay-TV channel to bolster its multi-year strategy of growing revenues outside of traditional advertising.
Weve launches display ads trial
Lara O'ReillyWeve, the mobile advertising and payment joint venture between EE, O2 and Vodafone, has today (29 January) launched its display ad service, with Tesco the first advertiser to join the beta trial.
Apple results highlight need for innovation not iteration
Lara O'ReillyDespite marking record revenues for the last financial quarter of 2013, Apple’s earnings have disappointed investors, with the company warning it is set to report its first quarterly revenue decline in more than 10 years in the current quarter. While disappointment is always relative when it comes to Apple’s gargantuan results, the company must change the game again this year to prevent those decreases turning from a blip into a habit.
IAB forms native advertising working group
Lara O'ReillyThe UK Internet Advertising Bureau has formed a working group to look into self-regulation and guidelines for the responsible trading of the burgeoning native advertising sector.
Telegraph marketing director leaves for luxury holiday operator
Lara O'ReillyTelegraph Media Group’s marketing director Graham Horner has left the publisher for luxury holiday brand Scott Dunn.
Arsenal and Puma confirm club’s ‘biggest ever deal’
Lara O'ReillyArsenal and Puma have today (27 January) confirmed the German sportswear brand will become the current Premier League leader’s kit supplier, replacing Nike.
Why weather is an ‘easy win’ for marketers
Lara O'ReillyThe weather has been “undersold” as an ad targeting method, but it is set to grow in popularity among marketers in 2014 as marketers strive for more contextual relevance in their ads and more tools to link weather forecasting with their own data become available.
Marketers shouldn’t forget about Dre’s Beats Music
Lara O'ReillyBeats Music launched in the US earlier this week and while no UK launch date has been confirmed, the clear consumer interest in the service and opportunities for native advertising mean marketers here should take note.
EY creates global brand director role to boost perception
Lara O'ReillyEY, the big four consultancy firm previously known as Ernst and Young, has drafted in WPP executive John Rudaizky to the newly created global brand and communication director role with a brief to strengthen perception of the brand globally.
Vine 1 year on: ‘the press ad for the modern generation’, or a 6-second flash in the pan?
Lara O'ReillyJust 12 months has passed since Twitter launched Vine on to our mobile and computer screens and the 6-second-video-sharing app has already amassed more than 40 million users worldwide. Marketers too have been quick to embrace the platform.
Facebook News Feed tweak downgrades brands’ text-only posts
Lara O'ReillyFacebook has made another update to its News Feed algorithm which will downgrade text-only posts from brand pages after testing showed users are more likely to engage with posts that contain links and images.
EE wins war of words ad battle over Three
Lara O'ReillyThree’s marketing tactic to overcome its lack of a live 4G network last summer by advertising its “Ultrafast 3.9G network” appears to have backfired after a series of ads were banned by the ad regulator for making “misleading” claims about the service.
Why business leaders should become CEOs (chief engagement officers)
Lara O'ReillyBusiness leaders should look to become “chief engagement officers” if they are to drive a turnaround in the decreasing level of trust consumers have in companies, according to executives speaking at the launch of the 2014 Edelman Trust Barometer.
The Marketing Week
Lara O'ReillyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.