Joanna Shields, the former Facebook European managing director, is stepping down from her role as chief executive of the Government’s flagship technology investment programme Tech City UK and is taking up a non-executive position at the London Stock Exchange.
ITV is heralding second screen advertising as the “new advertising medium”, rather than just an exploratory platform, following the success of campaigns from advertisers including Asda, Strepsils and Specsavers on the X Factor app last year.
The UK tablet market is set to slump in 2014 as “buyer’s remorse” is set to strike consumers who will move away from buying cheap, low quality devices and start saving up for more premium products, according to analysts at CCS Insight.
Pepsi has announced a global brand ambassador 19-strong “football super squad” for 2014 as it looks to take the fizz out of rival Coca-Cola’s football marketing in the World Cup year.
A flurry of orders in the week before Christmas led to a spike in Ocado’s sales performance over the festive period helping it steal share in the highly competitive online grocery market.
Consumer demand for tech products and growth in online shopping helped boost sales for both Argos owner Home Retail Group and Currys owner Dixons over the festive period.
Sky says it has signed up more than 40 brands to its live TV ad targeting format AdSmart, with advertisers including Tesco, RBS and Audi already trialling the service.
Burberry has credited an increased investment in marketing and digital innovation for a sales lift over the festive period.
Brands including Asda, Carphone Warehouse, Nando’s have already begun to experiment with using Jelly, the new social Q&A app launched last week by Twitter co-founder Biz Stone, but until the app goes through some user experience updates and garners more downloads it seems too early for marketers to draw value from it.
Public Health England (PHE), the Department of Health’s executive body responsible for the Change4Life initiative, has hit back at the National Obesity Forum’s call for more “hard-hitting” anti-obesity ads, saying such marketing could run the risk of “stigmatising” viewers.
118 118 is set to launch a new ad campaign that aims to “explode the myth” that 3G data and smartphones make for a better service.
Campaigns designed to help tackle the UK’s growing obesity problem should be as “hard hitting” as anti-smoking ads, according to a report from the National Obesity Forum.
Sports Direct has acquired a 4.6 per cent stake in Debenhams as the sportswear retailer looks to “explore options at an operational level” with the department store, which last month issued a profit warning after suffering lacklustre festive sales.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
This year’s Consumer Electronics Show in Las Vegas proved again to be an extravaganza of the great, the good and the bizarre of the gadget world. And while most of the products on show were iterative improvements to verticals such as TV, the smart home and the usual wacky display of robotics, wearable technology shone through as the real trend marketers will need to plan for.