Lara O'Reilly

o2 wallet

O2 to close Wallet

Lara O'Reilly

O2 is to close the mobile payment app O2 Wallet it launched 18 months ago as it looks to the UK operator joint venture Weve and its parent company’s global partnership with m-commerce technology provider Monitise to power its mobile payment offerings.

Morrisons

Morrisons to introduce new loyalty scheme

Lara O'Reilly

Morrisons is to trial targeting consumers with personalised offers after seeing the impact the lack of data-driven loyalty scheme like Tesco’s Clubcard and Sainsbury’s Nectar had on its sales over Christmas.

Marks-spencer-ad-2013-304

Discounting dulls the ‘sparkle’ from M&S Xmas clothing sales

Lara O'Reilly

Marks & Spencer’s clothing sales marked a tenth consecutive quarter of decline as deep discounting hit margins but a strong performance from its food business in the important Christmas period, which was backed by a high profile marketing campaign starring model Rosie Huntington-Whiteley, prevented the retailer issuing a profit warning.

O2 Be More Dog

O2 assembles new marketing and insight team

Lara O'Reilly

O2’s recently appointed top marketer Nina Bibby has made three senior hires from parent company Telefonica, Manchester City and Paddy Power as the mobile operator looks to place customer insight at the heart of its marketing strategy to maintain market share as the battle to recruit 4G customers heats up in 2014.

Sony Xperia Z1 Compact

Sony Mobile looks to broaden appeal with Xperia Z1 Compact

Lara O'Reilly

Sony Mobile is hoping the launch of what it describes as the “world’s best premium compact smartphone” will broaden the appeal of its devices among a wider range of consumers beyond early adopters and “consolidate” its position as the UK’s third most popular smartphone brand behind Apple and Samsung.

ryanair

Ryanair appoints first CMO

Lara O'Reilly

Ryanair has appointed former Moneysupermarket marketing chief Kenny Jacobs as its first chief marketing officer as the budget airline steps up its charm offensive to win over disgruntled customers that have switched to rivals and increase annual passenger numbers from 80 million to 110 million over the next five years.