Metro Newspaper’s recently re-appointed managing director Steve Auckland is reassembling his old commercial team at the newspaper, which includes the return of its former top marketer Karen Wall.
LG is hoping its forthcoming campaign for the “world’s first” 55 inch curved screen OLED TV will have a halo effect on the rest of its products and position the brand as “premium and aspirational”.
An outdoor ad for Mini UK featuring the car with blurred lines trailing from behind has been banned by the advertising watchdog for its likelihood to encourage dangerous driving.
O2 is launching what it claims is a “world first” Twitter self-service platform, allowing customers access to their account information via a direct message to the brand.
Facebook has confirmed it is to begin testing premium video ads that will play automatically as users scroll through their News Feeds, a format designed to help brands produce awareness campaigns targeting a large volume of people.
Cross-industry trade bodies representing brands and online advertising companies and publishers have drawn up a six-point (see below) set of good practice guidelines designed to address marketers’ and publishers’ concerns over the reputational damage online ad misplacement can cause.
Guardian-owner Guardian Media Group has promoted its chief commercial officer and former CMO David Pemsel into the new role of deputy chief executive as the publisher sets its sights on global expansion.
Facebook is making a play directly for marketers’ TV budgets, according to a leaked presentation for its user-initiated video ad units, which claims “TV is no longer a guaranteed way to reach and engage your target audience”.
Instagram rolled out a product update this week that positions the photo app more in-line with the likes of Snapchat and mobile messaging services like Whatsapp by allowing users to send private images and videos to select groups of friends. But did it really need to?
Instagram has launched a product update that pits the Facebook-owned mobile app directly against the likes of Whatsapp and Snapchat by allowing users to send images and videos to select groups of friends.
MailOnline’s global chief marketing officer Sean O’Neal is leaving the newspaper website after just a year at the company to become president of social ad tech company Adaptly.
Spotify says 2014 will be its “biggest year for innovation on the advertiser side”, a statement of intent that comes on the same day the music service confirmed it is launching an ad-funded free offering for mobile users.
The Financial Times is opening up a semantic advertising format designed to protect brands from ad misplacement and increase engagement rates by matching ads with more relevant content.
From native advertising to RTB, Marketing Week looks at five key themes and trends in digital marketing over the past 12 months.
Christie’s has hired Marc Sands as its chief marketing officer, a role that had been vacant for more than two years, as the auction house looks to engage with and inspire the “growing global audience” interested in art.