Virgin Active is eschewing the usual health and fitness operator January price promotion tactics with a “category defining” multi-million pound push it says marks the first time a gym has invested significantly in a brand building campaign.
Innocent, the Coca-Cola-owned smoothie maker, has launched a £3.5m multichannel campaign, switching from its usual January product-based messaging to a push highlighting its brand purpose.
American Apparel has partnered LGBT campaign groups All Out and Athlete Ally to sell a clothing line challenging what has been described as Russia’s “anti-gay laws” ahead of the Sochi 2014 Winter Olympics.
BlackBerry’s new CEO John Chen has penned an open letter to its business customers confirming its focus on the enterprise and insisting reports of the company’s “death” have been “greatly exaggerated”.
Waterstones has moved quickly to spoof Amazon, which was widely reported this morning (2 December) to be testing unmanned delivery drones, by posting a video unveiling its own new delivery method, “O.W.L.S.”.
Continued improvements in marketers’ confidence in the performance of their business and in the UK’s economic growth mean they are more likely to invest in innovation over the coming year, according to a report from the Chartered Institute of Marketing (CIM).
Facebook is planning to woo the travel industry with a series of events, research and ad targeting refinements in the coming months as it looks to turn one of its fastest growing advertising verticals to one of its biggest in 2014.
Three Mobile’s popular dancing pony ad is returning to TV screens tonight (29 November), with a festive twist.
”Content marketing” is one of the latest popular buzzwords to enter the marketing lexicon, but marketers at the Content Marketing Association’s annual summit warned the rush to keep in-vogue with the latest trend may lead to apathy from consumers who are now seemingly bombarded with branded content wherever they turn.
Thomas Cook says the unified brand strategy, which saw the introduction of a new group logo and strapline in October, will help maintain its recent turnaround in performance as it announces sales and profit increases for its full financial year.
Content Marketing Association Summit 2013: Coca-Cola is going to increase its investment in production as part of the content strategy designed to help the company double the size of its business by 2020.
BlackBerry has confirmed it will not be directly replacing the role of outgoing CMO Frank Boulben, the latest in a long line of strategic moves, including the exits of two other high profile marketers within the business, which suggest the company is shifting focus away from consumers to its enterprise customers under its new management.
Marketers, not CIOs, are leading the “third wave of computing”, a new world where everything from the toothbrush to the aircraft engine will soon be connected, a shift Salesforce coined at its annual Dreamforce conference in San Francisco this year as “the internet of customers”.
Wonga’s CEO and co-founder Errol Damelin is to step back from the day to day running of the company to become its chairman, a move he says will allow him time to focus on the long-term strategy for the controversial payday lender.
BT Sport is readying a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport.