FIFA 15 ad looks to make fans ‘feel the game’
Lara O'ReillyEA Sports this weekend launches the first TV ad for its FIFA 15 title, a spot that aims to make fans “feel the game”.
Facebook’s ad feedback update could be a force for good for all digital ads
Lara O'ReillyThe genius of Facebook’s new feature which gives users the opportunity to provide feedback about why they chose to hide ads in the News Feed, isn’t just the fact that it’s allowing people to complain about naff ads. Rather, it’s that Facebook is applying more weighting to feedback from those who rarely speak up – not just the “Angry from Berkshire”s whose feet are firmly welded to their soapboxes – and attempting to serve up better ads to everyone as a result.
Apple poaches senior Gap marketer
Lara O'ReillyApple has poached senior Gap marketer Marcela Aguilar as it prepares to launch its first wearable device, the Apple Watch.
Channel 4 to replace 4oD with ‘All 4’
Lara O'ReillyChannel 4 is replacing its 4oD on demand service with a new digital home for all the broadcaster’s content – both live and catch-up – dubbed All 4, which will open up more online advertising opportunities for brands.
Why the Guardian believes readers will pay £15 a month to become members
Lara O'ReillyThe Guardian today (10 September) launched its first paid-for membership scheme, designed to make readers more loyal to the brand and to open up a new revenue stream for the business.
BuzzFeed president Greg Coleman on how it will use its $50m investment to court brands
Lara O'ReillyMarketers have already been given enough reasons to take notice of BuzzFeed to write their own BuzzFeed-style listicles on the company – in recent months there has barely been a publisher more commented on, compared to or criticised. But now, with its recent cash injection and newly-hired president Greg Coleman now firmly in situ, BuzzFeed is on a marketing drive of its own to ensure the world’s top brands are taking advantage of what it proposes is the new advertising medium: tone of voice.
‘3 in 4 FMCG launches fail within a year’
Lara O'ReillyMore than three in four (76 per cent) new FMCG product launches fail in their first year, according to an analysis by Nielsen, but researchers there have identified four principles common to the few brands deemed “breakthrough innovation successes”.
Twitter tests ‘Buy’ button to let users shop direct from tweets
Lara O'ReillyTwitter has confirmed it is testing a “Buy now” button, allowing users to make purchases directly from organic tweets.
Diageo launches start-up partnership scheme
Lara O'ReillyDiageo is launching a new venture that will see it fund technology start-ups to work on briefs such as tackling irresponsible drinking and combatting retail theft.
Government injects humour into this year’s Stoptober push
Lara O'ReillyThe Government is to inject humour into its annual Stoptober stop smoking marketing initiative for the first time in the hope taking on a new approach will lead to an improvement on last year’s results.
Microsoft: you bought into the Nokia brand, don’t just gobble it up
Lara O'ReillyMarketing for Nokia phones is shifting ever further towards advertising Nokia services, as demonstrated by plans for the forthcoming Lumia 830 marketing campaign. Microsoft may well have gobbled up the Nokia business, but it shouldn’t be gorging on its brand equity too.
IFA: the marketing round-up
Lara O'ReillyMarketing Week picks out the key releases and marketing strategies announced at the annual Berlin-based consumer electronics show.
Coke performs u-turn and embraces traffic light labelling scheme
Lara O'ReillyCoca-Cola has announced it will adopt the Government’s voluntary front of pack “traffic light” labelling scheme, reversing its decision to shun the initiative when it was first introduced last year.
Nokia marketing shifts focus further towards Microsoft services
Lara O'ReillyMarketing for Nokia phones is shifting further towards advertising Microsoft services rather than its own hardware as the former company continues with its integration into the latter a year on from the announcement of the acquisition.
World’s biggest brands rapidly moving programmatic away from agencies
Lara O'ReillyThe world’s biggest brands are increasingly moving their programmatic advertising spend away from agency trading desks and to independent specialists as concerns over the transparency offered from network agencies mount, according to a report from the World Federation of Advertisers (WFA).