Lara O'Reilly

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Facebook’s ad feedback update could be a force for good for all digital ads

Lara O'Reilly

The genius of Facebook’s new feature which gives users the opportunity to provide feedback about why they chose to hide ads in the News Feed, isn’t just the fact that it’s allowing people to complain about naff ads. Rather, it’s that Facebook is applying more weighting to feedback from those who rarely speak up – not just the “Angry from Berkshire”s whose feet are firmly welded to their soapboxes – and attempting to serve up better ads to everyone as a result.

All 4

Channel 4 to replace 4oD with ‘All 4’

Lara O'Reilly

Channel 4 is replacing its 4oD on demand service with a new digital home for all the broadcaster’s content – both live and catch-up – dubbed All 4, which will open up more online advertising opportunities for brands.


BuzzFeed president Greg Coleman on how it will use its $50m investment to court brands

Lara O'Reilly

Marketers have already been given enough reasons to take notice of BuzzFeed to write their own BuzzFeed-style listicles on the company – in recent months there has barely been a publisher more commented on, compared to or criticised. But now, with its recent cash injection and newly-hired president Greg Coleman now firmly in situ, BuzzFeed is on a marketing drive of its own to ensure the world’s top brands are taking advantage of what it proposes is the new advertising medium: tone of voice.

Fosters Gold
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‘3 in 4 FMCG launches fail within a year’

Lara O'Reilly

More than three in four (76 per cent) new FMCG product launches fail in their first year, according to an analysis by Nielsen, but researchers there have identified four principles common to the few brands deemed “breakthrough innovation successes”.