Samsung virtual reality headset offers brands immersive options
Lara O'ReillySamsung has partnered with Facebook owned Oculus to create a virtual reality headset that brands will soon be able to create immersive content for.
Google Enterprise rebrands to ‘Google for Work’
Lara O'ReillyGoogle has rebranded its Enterprise services to “Google for Work” as it looks to make the services and productivity tools it offers business customers more “meaningful” and accessible to companies of all sizes.
Sky’s top marketer adds digital to his beat
Lara O'ReillyThe role of Sky’s top marketer Stephen van Rooyen has been expanded as he takes on the task of assessing how the brand’s digital products and marketing can perform better together.
Twitter suspends parody Tesco account
Lara O'ReillyTwitter has suspended a parody Tesco account that had been tweeting the supermarket’s customers with expletive-filled messages in reply to their customer service queries and complaints.
HP launches biggest brand campaign in 12 years
Lara O'ReillyHP is launching its biggest brand campaign in the UK and Ireland since its acquisition of Compaq in 2002 as the IT company looks to make business decision makers reappraise the brand and understand the broad range of products and services it offers.
Tesco in discussions with Twitter to tackle parody account
Lara O'ReillyTesco is working with Twitter in the hope of tackling a parody account that has begun tweeting its customers with expletive-filled messages in reply to their customer service queries and complaints.
Twitter: keep your analytics for brands only
Lara O'ReillyTwitter this week opened up analytics tool so all users can check how many people saw their tweets, where they came from and more. It’s a fantastic service for data geeks and narcissists alike, but allowing everyone – not just paying customers – access risks cheapening its value.
Hovis forms partnership with Diageo marketing veteran Philip Gladman
Lara O'ReillyHovis has formed a partnership with former Diageo marketing veteran Philip Gladman who has appointed an independent team to help consult the brand on its £200m five-year investment programme designed to reinvigorate its growth.
Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike
Lara O'ReillyPaddy Power has credited its “exceptional” World Cup marketing activity – which included high-profile PR stunts and advertising pushes featuring Professor Stephen Hawking and Luis Suarez’s biting antics – for record acquisition of new customers in the first half this year.
Samsung launches smartwatch that ‘redefines the idea of a wearable’
Lara O'ReillySamsung has unveiled a new smartwatch that is the first to connect to 3G networks without the need of a smartphone and includes other “experimental” features for marketers and developers to pioneer new wearable applications.
Lastminute.com owner considers sale of ‘iconic brand’
Lara O'ReillyLastminute.com’s owner Sabre Corporation is considering a sale of the brand as the parent company looks to focus on its core business providing technology to the global travel and tourism industry.
TalkTalk unveils more ‘emotive’ brand identity
Lara O'ReillyTalkTalk has updated its brand identity in a bid to inject more personality and purpose into its marketing and better communicate the broader range of services it now offers compared with its last update five years ago.
Aldi pledges to ban sweets from checkouts
Lara O'ReillyAldi has become the latest supermarket to pledge to remove sweets from checkout displays in favour of “healthier tills”.
Comparethemarket becomes first UK Facebook Premium Video advertiser
Lara O'ReillyComparison site Comparethemarket.com has today (26 August) become the first UK brand to trial Facebook’s recently launched Premium Video ad format.
Mr Kipling launches major ‘life is better with cake’ push
Lara O'ReillyPremier Foods brand Mr Kipling has launched a major marketing push that aims to “transform the entire cake category” around the idea that “Life is better with cake”.