P&G to axe up to 100 brands
Lara O'ReillyP&G is to shed up to 100 of its brands as it looks to streamline the business in order to accelerate growth and cut costs.
Channel 4 gets behind Shorts launch with marketing push
Lara O'ReillyChannel 4 is backing the launch of its short-form video content platform Shorts with a cheeky marketing campaign.
Waitrose warns on profit after ‘unprecedented investment’ in marketing
Lara O'ReillyWaitrose has warned its first half profits will be impacted after a period of “unprecedented investment” in areas including price, promotions, online and its myWaitrose loyalty programme.
The top 10 YouTube ads in July
Lara O'ReillyLast month’s most watched YouTube ad rankings in the UK were dominated by sporty campaigns, but Greenpeace’s epic protest video against Lego and Shell’s partnership was more than deserved of its place at the top of the leaderboard, notching up more views than the rest of the top 10 added together.
‘Cross-industry campaign required to stop fizzy drink sales falling flat’
Lara O'ReillyRival fizzy drinks marketers should look to work together to create a cross-industry marketing campaign to educate consumers on low and no-sugar options or else risk their sales falling flat as consumers become increasingly health-conscious, according to analysts at Mintel.
Medium launches advertising
Lara O'ReillyMedium, the blog publishing platform created by Twitter co-founders Biz Stone and Evan Williams, has launched its first advertising product, with BMW the first advertiser.
ITV hits 13% World Cup ad revenue growth target
Lara O'ReillyITV hit the 13 per cent ad revenue growth target it set out to achieve in its second quarter as advertisers snapped up its premium priced advertising slots around the World Cup.
Twitter sees logged-out audiences as its next ‘big opportunity’
Lara O'ReillyTwitter is to explore ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in.
Pro-smoking group fails to stub out NHS smoke free ad
Lara O'ReillyA pro-smoking group has failed in its attempt to get the long-running NHS “smoke free” TV ad campaign banned by the advertising watchdog.
Brand ads on ‘piracy’ websites replaced with police banners
Lara O'ReillyBrand adverts on websites suspected of infringing copyright are to be replaced with banners from the police, warning users that the site is under investigation as the force looks to slash the revenues “piracy” sites earn through advertising.
Malaysia Airlines mulls rebrand after MH370 and MH17 disasters
Lara O'ReillyMalaysia Airlines is reported to be considering a name change following the plane disappearance in March and alleged shooting down of another aircraft in the Ukraine this month as it mulls options to safeguard its future.
Topshop unveils Cara Delevingne as face of Autumn/Winter campaign
Lara O'ReillyTopshop has unveiled model Cara Delevingne as the face of its global Autumn/Winter 2014 campaign.
Britvic hails sports marketing for sales boost
Lara O'ReillyPepsi and Fruit Shoot bottler Britvic has credited its marketing around major sporting events such as the World Cup and the Tour de France for boosting drinks sales in Great Britain in the last quarter.
Facebook: ‘Marketers are realising the creative opportunity we offer’
Lara O'ReillyFacebook has credited the 67 per cent year on year increase in ad revenue in its second quarter to marketers beginning to treat the platform in the same creative way they do with TV.
Trinity Mirror invests in marketing support for its ‘start-up’ businesses
Lara O'ReillyTrinity Mirror is preparing to invest in marketing support for its “start-up” businesses as brands such as the recently revamped Mirror Football app and WhoCanFixMyCar.com move from early development stage into significant revenue generators.