Lara O'Reilly

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Don’t expect Facebook and Twitter’s commerce plays to amount to anything more than small change

Lara O'Reilly

This week both Twitter and Facebook made separate commerce plays, with Facebook testing a “buy” button and Twitter acquiring payment startup CardSpring, as both look to encourage users to make purchases without leaving their respective networks. But don’t expect either move to generate meaningful revenue for your brand – or for Twitter and Facebook – any time soon.


Weve appoints interim CEO

Lara O'Reilly

Weve, the mobile advertising, payments and loyalty joint venture between the UK’s largest operators, has appointed former ZenithOptimedia UK boss Tim Hipperson as its interim CEO.


Apple gets down to business with IBM

Lara O'Reilly

Apple and IBM have formed a global partnership which will see the two companies co-develop business apps for iPhones and iPads, a move that signals a state of intent from Apple to play an even bigger role in the enterprise space.

Nokia Lumia 930

Nokia readies first major campaign under Microsoft ownership

Lara O'Reilly

The Nokia brand is set to launch its first major marketing campaign for a flagship smartphone under the ownership of Microsoft, activity the mobile handset division says marks a shift from focusing on specific hardware functions in favour of communicating the “full Windows experience”.