Taxi booking app GetTaxi is considering a rebrand to “Gett” in the UK, opening up the option for it to expand its service to more than just booking transportation around the capital.
Microsoft reported a 7 per cent drop in profits in its last quarter as it was impacted by losses made by its Nokia division, underlining the company’s decision to make the biggest round of job cuts in its history.
World Cup marketing activity and the launch of the popular Share a Coke initiative into new territories, including its biggest market the US, failed to lift Coca-Cola’s global profit and revenue in its second quarter.
Chief marketing officers are currently working closer together than ever before, but they are still not collaborating at a close enough level in order to transform their companies into effective digital businesses, according to a report.
Netflix has credited the marketing push behind the second series of women’s prison drama Orange is the New Black – its biggest content marketing effort to date – for boosting revenues by 37 per cent in its second quarter.
KFC has launched a new multi platform marketing campaign which tells the story of a modern rodeo cowboy and his son as part of its strategy to create more “emotional” ads.
This week both Twitter and Facebook made separate commerce plays, with Facebook testing a “buy” button and Twitter acquiring payment startup CardSpring, as both look to encourage users to make purchases without leaving their respective networks. But don’t expect either move to generate meaningful revenue for your brand – or for Twitter and Facebook – any time soon.
Google has credited brand take-up of new advertising formats for boosting revenues by 22 per cent in its second quarter.
The Independent is looking to this week’s launch of Buzzfeed-style website i100, which offers marketers a blend of display and native advertising, will open up “incremental revenue”.
Microsoft has announced it is to make its largest ever sweep of job cuts in its 39-year history, with staff within marketing and Nokia’s devices and services business among the 18,000 roles affected, as the company seeks “strategic alignment” across the business.
Coca-Cola is bringing its successful Share a Coke platform back this summer with an even bigger marketing campaign than its first outing last year.
ESI Media, publisher of the Evening Standard and Independent, has appointed the current managing director of Metro Newspapers Steve Auckland as its group CEO.
Weve, the mobile advertising, payments and loyalty joint venture between the UK’s largest operators, has appointed former ZenithOptimedia UK boss Tim Hipperson as its interim CEO.
Apple and IBM have formed a global partnership which will see the two companies co-develop business apps for iPhones and iPads, a move that signals a state of intent from Apple to play an even bigger role in the enterprise space.
The Nokia brand is set to launch its first major marketing campaign for a flagship smartphone under the ownership of Microsoft, activity the mobile handset division says marks a shift from focusing on specific hardware functions in favour of communicating the “full Windows experience”.