Lara O'Reilly


Wonga to overhaul advertising

Lara O'Reilly

Wonga has today (14 July) appointed the former RSA chief executive Andy Haste as its new chairman, who intends to conduct a complete advertising and marketing review as he looks to “repair” the controversial payday loan brand.

Guardian app

Guardian trumpets ‘stellar’ revenue growth

Lara O'Reilly

The Guardian has credited a strong editorial performance – which included its NSA revelations that dominated the global news agenda – the launch of its Guardian Labs branded content agency and its above the line marketing activity for a “stellar” year of revenue growth in 2013.

Drones 304

Video: How marketers can make drones fly

Lara O'Reilly

Marketing Week visitied Somo and spoke to the mobile solution agency’s drone experts Maani Safa, vice president of creative and innovation, and Naji El-Arifi, product innovation manager, to discover whether drones have a marketing use case or if they are just a geeky gimmick.

Google Glass UK

Google brings Glass to the UK

Lara O'Reilly

Brands in the UK will soon have the chance to create experiences on Google Glass, after the company announced today (23 June) it is expanding its Glass Explorer programme to the region.