Motorola UK marketing director joins Kodak
Lara O'ReillyMotorola Mobility’s UK and Ireland marketing director James Soames has left the mobile manufacturer to join Kodak Alaris as the personal imaging company’s first chief marketing officer.
It’s about time masked ‘native ads’ got a bashing
Lara O'ReillyAll across the internet they stick to the bottom of reputable news website articles like discarded gum to a shoe. “More from the web” they decree, enticing readers with clickbaity headlines like “11 Couples Who Will Definitely Split in 2014!” (that joyful exclamation mark wasn’t added for effect by me, by the way) and the “Ugliest Wedding Dresses Ever”.
Weve seeks CEO as Sear leaves
Lara O'ReillyWeve, the mobile advertising and m-commerce joint venture between O2, Vodafone and EE, is on the hunt for a chief executive after it was announced David Sear is to leave the company.
‘Client/agency trust issues still threaten marketing’s success’
Lara O'ReillyCannes Lions 2014: Both client and agency-side marketers agree the best work comes when clients trust their agencies, but there are still a number of trust issues between the two threatening the success of marketing output, according to new research released at Cannes today.
ISBA creates best practice guide on programmatic to ease marketer ‘confusion’
Lara O'ReillyISBA has partnered with real time advertising specialist Infectious Media to create a “balanced and objective” practical guide to address marketers’ confusion over the programmatic ad buying space.
Facebook takes aim at Snapchat with Slingshot
Lara O'ReillyFacebook has launched Slingshot, an ephemeral photo messaging app that acts as its answer to Snapchat – the service challenging Facebook’s dominance in the teen mobile photo space.
Ad watchdog comes down hard on native ads in ‘precedent setting’ ban
Lara O'ReillyThe advertising watchdog has made a “precedent setting” ruling against the promotional content recommendation platform Outbrain, which could set the bar for how contextually-based advertising, often referred to as native advertising, is labelled on the web to prevent consumers confusion over whether content is an editorial article or a paid-for ad.
Unilever, John Lewis and EE launch £1m Tech City internet of things competition
Lara O'ReillyMajor brands including Unilever, John Lewis and EE have pledged their marketing support to a £1m internet of things competition launched in collaboration with Tech City UK, the Technology Strategy Board and Cambridge Wireless.
YouView faces injunction over trademark infringement
Lara O'ReillyYouView is facing an injunction after the High Court today (16 June) ruled the brand is infringing the “Your View” trademark owned by b2b telecoms firm Total, which could force it into a name change.
UK ad market to overtake Germany
Lara O'ReillyThe UK is set to surge past Germany to become the world’s fourth biggest ad market in 2016, according to media agency ZenithOptimedia’s projections.
‘Freeview Connected will see consumers reappraise the Freeview brand’
Lara O'ReillyFreeview is looking to the launch of its recently announced Freeview Connected service, which will see catch-up players such as iPlayer and 4oD and apps integrated into TV sets as standard, to encourage consumers to “reappraise” the brand as more modern as it goes head to head with brands such as Apple, Google and YouView in the connected TV space.
VIDEO: Boots faces brand damage over ‘tax avoidance’ protests
Lara O'ReillyBoots today (11 June) became the latest in a line of brands to be held to account over its corporation tax practices, when protesters staged a demonstration outside its flagship Oxford Street store.
Payday loan price comparison website to be created
Lara O'ReillyThe regulator for the burgeoning and controversial payday lending sector is proposing the launch of an independent payday loan price comparison website to be set up in order to make the market more competitive and save consumers money on their short-term lending.
Coke brings Coca-Cola Life to the UK
Lara O'ReillyCoca-Cola Great Britain has announced the launch of the first new Coke variant in the region for eight years – Coca-Cola Life – a lower calorie product it says marks a continuation of its efforts to help consumers live more balanced lifestyles.
Instagram brings ads to the UK
Lara O'ReillyInstagram, the Facebook owned photo sharing app, has announced it is to expand its advertising offer on the service from the US to other countries, including the UK.