The Premier League has revamped its brand and visual identity in a bid to shed its corporate image and focus on the people behind the sport instead, as well as create a more attractive proposition to sell to sponsors.
As GSK expands its consumer health brand portfolio, marketing director for Northern Europe Rachel Deans is determined to place the pharmaceuticals giant at the forefront of digital innovation.
Innocent is making a renewed push to show it as a brand with purpose rather than profit at its core, as it launches a campaign to help show children how easy it can be to grow their own food.
With French Connection relaunching its 1990s FCUK logo and Diesel opting to advertise on Pornhub, provocative campaigns seem the way to go. But the risks are high. It is not just about going where the audience is but making sure the message is relevant or audiences will either zone out or turn against you.
Guinness is the first brand to launch a 60-second ad on Instagram in the UK and Ireland as it seeks to take a ‘social first’ approach for its marketing and reach Instagram’s “discerning audience”.
Television advertising is showing incredible resilience amid the rise of digital and mobile advertising, helping total ad spend to break the £20bn milestone in 2016.
From McDonald’s rolling out table service across the UK to Coca-Cola, Innocent and Britvic speaking out about sugar, this is what went down in the world of marketing this week.
Beer industry group ‘Britain’s Beer Alliance’ is pumping more money into its ‘There’s a beer for that’ campaign as it looks to convince more people to drink beer rather than just think differently about it. But experts warn the industry it will have to take a long-term view to see success.
Consumer spending among British shoppers has started the new year on a positive note despite adverse news reports around falling stock markets and the potential threat of terrorism, according to new figures.
Diageo is aiming to become more “stringent and demanding” when reviewing agency fees as it looks to drive improved returns from lower marketing spend.
Broadcaster ITV may have bid farewell to one of its most popular shows of all time but with a host of drama and sport lined up for 2016 and a new digital hub, group marketing director Rufus Radcliffe is bullish about the future.
As the public becomes more health conscious and plans for a ‘sugar tax’ remain firmly on the table, big brands such as Coca-Cola, Britvic and Innocent are determined to respond to consumer needs – and are more vocal than ever.
Pokémon has unveiled its first ever advert for the Super Bowl as it aims to bring fans together to celebrate its 20th birthday.
Flora is launching a brand repositioning campaign which focuses on the brand’s health credentials while also introducing a new diary-free variant in response to the increasing demand for ‘free from’ products.
Nestlé kicked off the first brand campaign for its ‘Nestlé Cocoa Plan’ as it looks to talk up its sustainability efforts and highlight how it has achieved its goal of sourcing 100% sustainable cocoa for its confectionary and biscuits.