McDonald’s aims to bring reading into the digital age with ‘landmark’ scheme
Leonie RoderickMcDonald’s is renewing its reading initiative after smashing targets it set in the initial campaign launched in 2013.
Birds Eye looks to bring excitement to frozen food as it celebrates Fish Fingers’ 60th anniversary
Leonie RoderickAs Birds Eye celebrates its Fish Fingers’ 60th anniversary this week, the brand hopes to improve perceptions of the frozen food category by focusing on excitement and working to restore trust in a bid to turn around declining sales.
TV ads at 60: A history
Leonie RoderickFrom subliminal messaging to organised flashmobs, UK television advertising has come a long way since the 1950s. Discover what highlights there have been along the way.
Why print brands need to start selling the medium
Leonie RoderickIn an environment that is plagued by falling print sales and a move towards digital, it’s undoubtedly a tough time to be a publisher. News UK’s sales director Karin Seymour explains why print brands need to start shouting about the medium to survive.
5 things you need to know this week
Leonie RoderickFrom a Snapchat fashion show first to Facebook’s planned “dislike” button, find out everything you need to know about the past week in marketing.
Burberry in Snapchat first as it premieres new fashion collection online
Leonie RoderickBurberry is launching the first ever “Snapchat show” for a luxury fashion brand as it unveils its Spring/Summer 2016 collection on the mobile app the day before its official runway show at London Fashion Week.
Why marketing will be more important than ever if AB InBev and SABMiller merge
Leonie RoderickWith an AB InBev and SABMiller takeover on the cards, Marketing Week explores whether the never-ending quest for global expansion could lead to a consumer backlash.
Why Johnnie Walker is moving away from its ‘corporate’ image in first global campaign
Leonie RoderickJohnnie Walker has evolved its “Keep walking” tagline with a new global message targeted at engaging younger drinkers by focusing on joy and becoming less corporate as a brand.
Just Eat moves away from experiential in favour of digital campaigns
Leonie RoderickIn a bid to cut costs and stand out in a crowded student market, Just Eat is moving away from experiential campaigns and focusing on digital engagement instead.
Brands that go to Facebook and Twitter should also come to us, says Weve
Leonie RoderickFour months after O2’s acquisition of mobile venture Weve, the business is hoping to attract media publishers and brands by positioning itself as a rival for brand dollars to Facebook and Twitter.
Nescafé goes after millennials as it becomes first global brand to move online presence to Tumblr
Leonie RoderickNescafé is moving its entire web presence including all global and local websites to Tumblr in a bid to engage with younger coffee-loving audiences and drive ecommerce sales.
Disney’s CMO Anna Hill to oversee judging at The Masters of Marketing
Leonie RoderickAnna Hill, Disney’s CMO for the UK and Ireland, will oversee the judging at this year’s Masters of Marketing awards in her role as the president of judges.
Why brands should put telling truths at the heart of their marketing
Leonie RoderickWhether you’re a challenger brand or facing a cynical British public, truthful messaging should always be at the heart of your customer communications, according to marketers from Macmillan, TSB and EDF.
Luxury watches, business tablets and 3D touch: How Apple plans to stay ahead in mobile
Leonie RoderickAt last night’s (9 September) eagerly anticipated launch event, Apple unveiled its latest range of products, including the iPhone 6s and iPhone 6S+, WatchOS 2, Apple TV as well as the new iPad Pro. But what do they mean for marketers and how is Apple boosting its appeal to brands?
Brands to sideline agencies in a bid to become more customer-centric
Leonie RoderickBrands are planning to take more capabilities in-house as customer centricity and exerting tighter control become increasingly important, according to new research.