How Carlsberg is using its roots as the ‘first craft brewery’ to drive success
Leonie RoderickThe Danish beer giant is positioning itself as the original craft brewery as it looks to premiumise and drive up revenues and profit.
The Danish beer giant is positioning itself as the original craft brewery as it looks to premiumise and drive up revenues and profit.
Innocent says it will up its focus on “wellness” products to appeal to consumers internationally and capitalise on demand for healthier beverages.
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British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising.
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Plus why the Australian ad watchdog says it won’t consider complaints for ads about legalising same-sex marriage and Nielsen adds Facebook, YouTube and Hulu views to its digital ratings.
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The social platform says it wants to “enhance” its ad offering, develop its programmatic tools and prove the effectiveness of its advertising.
Plus Australian alcohol brands face new ad rules and the launch of Verizon’s new loyalty programme.
The drinks company is creating a new director of culture and entertainment, media and futures role to fuel growth in the “growing discipline”.
The laundry app’s chief Ed Relf on building brands by focusing on trust and why marketers make the best entrepreneurs.
Almost 500 complaints were filed against the ad, which shows chickens confidently strutting around a barn to DMX’s ‘X Gon’ Give It To Ya’.