Laura Snoad

Can brands boost depleted consumer confidence?

Laura Snoad

As the country’s eyes turn toward 10 Downing Street today awaiting the contents of George Osborne’s red briefcase, consumers will be keen to hear how the Governments raft of financial plans will benefit them. And with good reason. According to research published by Which? yesterday, 55% of consumers feel that their household is worse off […]

Toy giant aims to bring personality into play

Will and Kate

The outlook is bright for Mattel. Not only has it acquired Thomas the Tank Engine owner Hit Entertainment, the company behind Barbie is using marketing to make an emotional connection with parents.

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