Laura Snoad

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Government increases focus on data transparency

Laura Snoad

Yesterday (22 January) the Cabinet office announced the appointment of Tim Kelsey as the new executive director for Transparency and Open Data within the Efficiency and Reform Group. Kelsey, who has been dubbed the government’s ‘transparency tsar’, was the brains behind Dr Foster, the organisation that transformed transparency in the NHS, and designed NHS Choices, […]

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Is data safe in brands’ hands?

Laura Snoad

From cautious communicators to savvy shoppers looking for deals, brands need to get their hands on our data. Laura Snoad looks at the steps companies are taking to convince us that sharing our information has its benefits.

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Q&A: Lego

Laura Snoad

David Buxbaum, Lego UK’s senior director of marketing, talks to Laura Snoad about how the iconic toy brand is using nostalgia, popular culture and digital innovation to build appeal among the young and old.

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Own-labels are packing a punch

Laura Snoad

Retailers’ own-label ranges are losing their “poor relation” stigma, in part thanks to high quality and strategically led packaging. Should brands be running scared?

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Case study: Europe by easyJet

Laura Snoad

Learn how brands can boost productivity by bringing together their employees in our feature, here Read a case study on how My Wellbeing app has helped raise staff morale, here Find out if social media can change a culture from competitive to collaborative, here In September, the airline launched ’Europe by easyJet’, which featured still […]

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Case study: My Wellbeing app

Laura Snoad

Learn how brands can boost productivity by bringing together their employees in our feature, here Find out how easyJet inspired customers and staff alike in a case study, here Find out if social media can change a culture from competitive to collaborative, here Intranets and specialised microsites are not just the first port of call […]

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The vital connection between staff and the bottom line

Laura Snoad

Find out how easyJet inspired customers and staff alike in a case study, here Read a case study on how My Wellbeing app has helped raise staff morale, here Find out if social media can change a culture from competitive to collaborative, here Staff engagement is essential to growth, especially in times of economic uncertainty. […]

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