Mark Ritson to host webinar offering advice for marketers during coronavirus
Lyndon WhiteMarketing Week columnist Mark Ritson will host a new webinar providing practical advice on how to prevail in the time of Covid-19.
‘Keeping you safe’: Tesco campaign urges shoppers to social distance
Lyndon WhiteShot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak.
Olympics, Diageo, coronavirus: 5 things that mattered this week and why
Lyndon WhiteAs the UK goes into lockdown amid the escalating coronavirus crisis, we round-up the biggest news from the week including what the Olympics’ postponement means for sponsors and how Nike is planning to come back stronger.
In these times of crisis, marketers must bow down to the COO
Lyndon WhiteAs the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.