CMOs urged to use latest cookie phase-out delay as a reminder to get ‘on track’
Lyndon WhiteThe CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
Ritson is right, pre-testing has transformed marketing effectiveness
Lyndon WhiteThe effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
Promotions, advertising, long-term effectiveness: 5 interesting stats to start your week
Lyndon WhiteWe arm you with all the numbers you need to tackle the week ahead.
Confused.com appoints CMO to drive ‘new era’ for the brand
Lyndon WhiteFormer Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.