Marketing and Machines: Can AI ever be truly creative?
Lyndon WhiteThe last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future.
Marketoonist on the pace of change
Lyndon WhiteTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Target customers’ big similarities, not their little differences
Lyndon WhiteAll too often brands are obsessed with what makes people different rather than looking for traits and behaviours they share.
McDonald’s, Sky and Amazon slashed ad spend as lockdown hit
Lyndon WhiteSome brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic.