How the metaverse could change our livesLyndon White
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
Brands’ biggest AI opportunity is in making customers believe the bullshitLyndon White
Artificial intelligence is mostly a distraction from marketing fundamentals – unless you convince your market AI makes your brand better than the competition.
How brands are bridging skills gapsLyndon White
Marketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
AI has reached a tipping point: How could it be transformative for marketers?Lyndon White
AI has finally moved from being a speculative technology to a commonly used tool. Behind the hype, here are its key applications today and in the near future.