ITV: TV is a powerful medium to connect with older consumers
Lyndon WhiteITV director of client strategy Kate Waters believes TV has a clear role to play in addressing the “hard creative challenge” of appealing to older consumers.
‘Triple cooked chips’: Ritson’s ‘foolproof’ system for marketing budgets
Lyndon WhiteRitson recommends marketers take a three-step approach to budget setting: match your budget to your business size, optimise the long and short, and measure them correctly.
Premier Foods on navigating the cost of living crisis: ‘Don’t assume what you know is true’
Lyndon WhiteSpeaking today (6 October) at Marketing Week’s Festival of Marketing, Premier Food’s chief marketing officer Yilmaz Erceyes said marketers need to be closer than ever to consumers in a cost of living crisis
‘Don’t sugar coat or patronise’: Morrisons and Gousto on leading amid turmoil
Lyndon WhiteHaving confidence in a crisis and trusting your team could help brands survive tough times, suggest marketing leaders from Morrisons, Gousto and the British Heart Foundation.