Working abroad: What it takes to be a marketer in Japan
Lyndon WhiteIn the first of a new series looking at what it takes to be a marketer in different regions, Marketing Week puts the spotlight on Japan. From navigating the working style and overcoming language barriers, to determining marketing’s role in corporate culture.
TimeTo ramps up efforts to tackle sexual harassment ahead of festive period
Lyndon WhiteAdland’s response to #MeToo has unveiled the next steps in its efforts to crackdown on sexual harassment in the advertising industry, including a new toolkit, training programme and refreshed campaign.
The impact of Diageo’s effectiveness focus: Marketing spend is no longer first to be cut
Lyndon WhiteDiageo credits its two-year focus on integrating marketing effectiveness across the business with a “profound shift” in the belief in marketing investment, but says the job is not done yet.
The benefits of being a globetrotting marketer
Lyndon WhiteEssity’s global marketing boss has spent her career working across five different countries, which while difficult from a personal perspective has helped her better understand global business.