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You have many fine choices ahead of you
Under Armour, Pernod, Benefit: 5 things that mattered this week and why
Catch up on all the important marketing news from this week including Under Armour’s focus on marketing effectiveness, Benefit’s brand revamp and the government’s proposed investigation into the online advertising market.
RAF challenges sexist stereotypes with provocative ad juxtaposing clichéd ad slogans with front line combat
The RAF, which won Channel 4’s annual £1m Diversity in Advertising award, mocks the gender stereotypes that all too frequently appear in mainstream advertising after new research found 40% of the most watched ads feature women in cliched roles.
‘There’s no such thing as a digital team’: Co-op Bank rethinks marketing as it launches business campaign
Co-op Bank is launching a business banking campaign that will use data to target SMEs across platforms including TV and social media as it moves to create campaigns beyond TV spots.
Recommended Reading: Debunking the ‘bullshit’ and navigating the post-trust era
Marketing Week reviews the latest books and blogs for marketers.
