P&G vows to increase digital marketing spend amid growing cost pressures
Lyndon WhiteP&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Marketoonist on types of creative brief
Lyndon WhiteTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Mastercard’s Raja Rajamannar on the value of having a multisensory strategy
Lyndon WhiteIn addition to launching a Mastercard sound and taste, the brand has now unveiled a Mastercard smell, all of which is helping it to elevate the brand’s status, says Raja Rajamannar.
Marketers urged to bridge the ‘say-do’ gap
Lyndon WhiteThe contradictions between what consumers say they want and what they actually do represent an opportunity for marketers to help bridge the gap, says Dr Carol McNaughton Nicholls.