When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
After retiring the Money Calm Bull earlier this year, MoneySuperMarket is relaunching its brand for the second time in two years as it looks to drive growth.
Italian brand De’Longhi is launching its “largest ever campaign” as it looks to double the premium coffee machine market in the UK.
Beauty giants Dove and The Body Shop believe the power of rivals joining forces should not be underestimated as they unite to take on the EU over animal testing.
From McDonald’s new global CMO and digital focus to Coty’s repositioning of key brands to reattract consumers and Peloton’s price cut across its portfolio, catch up on this week’s biggest marketing news.
US beauty firm Coty saw double-digit sales growth for its mass market consumer division, crediting the early success of repositioning brands including Rimmel and CoverGirl.
Current US marketing boss Morgan Flatley will take on the global CMO role vacated by Alistair Macrow, who has been promoted to McDonald’s UK and Ireland CEO.
With major brands such as PayPal, Facebook and Amazon backing the benefits of cryptocurrencies, is it time for mainstream brands to explore this emerging tech?
The high street stalwart says its ‘Never the Same Again’ transformation programme is bearing fruit, as revenue grows across its food, clothing and international businesses.
Simon Groves takes on the director of brand and marketing role in the UK, following the departure of Cilesta Van Doorn and Nina Bibby who headed up marketing at the respective businesses prior to the merger.
White Claw has ambitions to take market share away from beer by positioning hard seltzer as a “gender-neutral drink”.
TalkTalk saw a 12% uplift in purchase intent after trialling in-game advertising, which head of brand and acquisition Ben Cooper says was achieved by integrating it in a “non-obstructive way”.
BrewDog is positioning itself as a ‘Beer For All’ as it looks to put the claims of its “toxic attitude” and “culture of fear” behind it.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.