Budget 2021: What does it mean for marketers?
Manny PhamChancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.
How Bodyform plans to tackle the ‘gender pain gap’
Manny PhamThe female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
TV viewing, social commerce, brand building: 5 interesting stats to start your week
Manny PhamWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
How Virgin Media plans to be seen as a ‘brand with purpose beyond profit’
Manny PhamVirgin Media’s Jeff Dodds outlines the brand’s strategy to boost diversity, support carers by facilitating better connections and reducing its environmental impact by 2025.
Fast, convenient, flexible: P&O repositions as the ‘safer’ alternative to air travel
Manny PhamP&O Ferries is looking to raise brand awareness and position itself as the safer alternative to air travel in a post-Covid world.
NatWest talks up ‘relationship bank’ status as Covid tests strategy
Manny PhamA year on from deciding to retire the RBS brand and reposition as the NatWest Group, the bank says it is progressing with its purpose-led strategy despite the strain of Covid-19.
Disney+ makes play for older audiences as subscribers surge
Manny PhamPoised to bring its Star general entertainment brand to the UK, Disney is readying a suite of original content to satisfy its growing 95 million-strong subscriber base.
Male stereotypes, training age gap, marketing transformation: 5 interesting stats to start your week
Manny PhamWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
When Gary met the Colonel: How Walkers and KFC joined forces after ‘listening to consumers’
Manny PhamWalkers has collaborated with KFC for the latest instalment of its ‘Taste Icons’ campaign after responding to consumer demands, something it admits it hasn’t always acted on in the past.
Coca-Cola signals intent to push marketing spend back to pre-Covid levels
Manny PhamThe beverage giant revealed revenue was down 11% in 2020, but maintains a positive outlook for a resumption in pre-pandemic marketing investment as vaccines are rolled out globally.
Camelot CMO: The National Lottery’s marketing drive is ‘starting to pay dividends’
Manny PhamCamelot CMO Keith Moor says the brands that continued to invest in marketing during the pandemic are now reaping the rewards.
Digital skills, subscriptions, local marketing: 5 interesting stats to start your week
Manny PhamWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Virgin Media pursues long-term growth by ‘tapping into the nation’s emotions’
Manny PhamVirgin Media is looking to increase brand equity through the launch of its latest campaign, after it “switched gears” to focus on long-term brand building.
Unilever ups focus on direct to consumer as online sales surge
Manny PhamThe FMCG giant revealed ecommerce sales surged last year, accounting for 9% of total sales as consumers were stuck at home.
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Brands are returning to brand building, says Google
Manny PhamGoogle says money is moving back to brand building on its platforms as brands look to “keep their brands in front of people to stay top of minds”.