Budget 2021: What does it mean for marketers?
Manny PhamChancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.
Chancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.
The female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Virgin Media’s Jeff Dodds outlines the brand’s strategy to boost diversity, support carers by facilitating better connections and reducing its environmental impact by 2025.
P&O Ferries is looking to raise brand awareness and position itself as the safer alternative to air travel in a post-Covid world.
A year on from deciding to retire the RBS brand and reposition as the NatWest Group, the bank says it is progressing with its purpose-led strategy despite the strain of Covid-19.
Poised to bring its Star general entertainment brand to the UK, Disney is readying a suite of original content to satisfy its growing 95 million-strong subscriber base.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Walkers has collaborated with KFC for the latest instalment of its ‘Taste Icons’ campaign after responding to consumer demands, something it admits it hasn’t always acted on in the past.
The beverage giant revealed revenue was down 11% in 2020, but maintains a positive outlook for a resumption in pre-pandemic marketing investment as vaccines are rolled out globally.
Camelot CMO Keith Moor says the brands that continued to invest in marketing during the pandemic are now reaping the rewards.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Virgin Media is looking to increase brand equity through the launch of its latest campaign, after it “switched gears” to focus on long-term brand building.
The FMCG giant revealed ecommerce sales surged last year, accounting for 9% of total sales as consumers were stuck at home.
Google says money is moving back to brand building on its platforms as brands look to “keep their brands in front of people to stay top of minds”.