How KFC shook off its ‘fading old man’ image
Manny PhamThe fast-food giant admits to falling behind with consumer trend leading to a loss in brand relevance but eventually found a way to engage with consumers again to reinvigorate its brand.
The fast-food giant admits to falling behind with consumer trend leading to a loss in brand relevance but eventually found a way to engage with consumers again to reinvigorate its brand.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The CMO of KFC and Pizza Hut’s parent company talks about the value of data and why Yum! Brands is acquiring AI consumer insight firm Kvantum.
The brand’s marketing vice-president for Europe talks about Mars Wrigley’s growth plans for ecommerce and the fact you often “learn more through the failures”.
Heineken is launching hard seltzer brand Pure Piraña in Europe as it diversifies beyond beer to capitalise on the growing trend of health-focused beverages.
Motorway’s first CMO Lloyd Page talks about his ambitions to drive brand growth using his marketing experience from established brands such as John Lewis, MoneySuperMarket and Virgin Media.
Just Eat increased its marketing spend by 158% in 2020 as it sought to capitalise on the growing popularity of food delivery driven by Covid-19.
Hotel Chocolat’s CEO Angus Thirlwell says further digitisation of the brand is planned but he believes physical stores still provide a good channel for brand building.
The social media publisher, with a monthly audience of approaching 1 billion people, discussed it’s latest wellbeing campaign which is now a permanent fixture across its five major brands.
Domino’s has credited marketing for a boost in sales and is now looking to build on this momentum with the launch of a multi-year growth strategy.
Chancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.
The female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Virgin Media’s Jeff Dodds outlines the brand’s strategy to boost diversity, support carers by facilitating better connections and reducing its environmental impact by 2025.
P&O Ferries is looking to raise brand awareness and position itself as the safer alternative to air travel in a post-Covid world.