It’s survival of the fittest in the burgeoning wellness sector
Maria VardyHow can brands stay relevant in the most health-engaged era there has ever been?
How finance brands can appeal to consumers’ emotions
Maria VardyThe relationship between financial services brands and consumers is broken. Jaywing managing director Maria Vardy looks at why and how marketers need to connect with customers emotionally.
How a confident brand can transform perception
Maria VardyBrands can be an integral part of shaping a brave new narrative for businesses and organisations – or even cities – says Jaywing managing director Maria Vardy.